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Verizon already taking 12% of iPhone market share?

updated 06:55 pm EDT, Tue March 15, 2011

Numbers from ad network show quick jump from AT&T

Verizon may have already taken more than 12 percent of iPhone users in the US market, according to numbers gathered by mobile ad network Chitika. The company's data is based on a 24-hour rolling period, which logs iPhone web usage and ties each device to a specific carrier. If the numbers are accurate, it suggests AT&T's share of iPhone users may have already dropped to approximately 87 percent.

Verizon and AT&T have yet to release specific numbers regarding the migration of iPhone owners between both networks, though AT&T wireless executive Ralph de la Vega recently said the number was "within our expectations."

Despite a seemingly low retail turnout for the iPhone 4, Verizon executive Dan Mead argued that the carrier was achieving satisfactory sales. He blamed the low traffic on extremely high pre-order sales, which set a new record for the company.




by MacNN Staff

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Comments

  1. Longwalker

    Joined: Dec 1969

    +6

    but is it an expanding market?

    To say that "...AT&T's share of iPhone users may have already dropped to approximately 87 percent" is a bit misleading, or at least incomplete, because it doesn't explain whether that market share is due to AT&T *losing* customers to Verizon vs Verizon *adding* new iPhone customers on top of AT&T's existing ones. Either way AT&T could go *down* in market share, but in the former case they're actually *losing* iPhone customers.

    To put it differently, if the *total* iPhone market were to double, then AT&T's market share could fall to 87% at the very same time that they almost double the number of iPhone customers they have.

  1. lkrupp

    Joined: Dec 1969

    +2

    cooking the numbers...

    "To put it differently, if the *total* iPhone market were to double, then AT&T's market share could fall to 87% at the very same time that they almost double the number of iPhone customers they have."

    Its amazing what you can do with raw data to support any theory you'd like. Some bozo was putting a negative spin on the iPad 2 launch by spewing that AAPL only went up moderately, completely ignoring the crises in Japan, Libya, the price of oil, and the general slump of the stock market. In his world the iPad 2 launch was a failure.

    Old joke: Two recent CPA grads were interviewing for a job. The interviewer asked the same question of both. "How much is $1 million + $1 million?" The first candidate answered "$2 million". The second answered "How much do you want it to be?" Guess who got the job.

  1. global.philosopher

    Joined: Dec 1969

    0

    I would put it this way...

    AT&T probably sold more iPhone in the last 2 months...only Verizon sold a lot more. AT&T proably lost a few (but not many) but sold more to new customers than the ones they lost to Verizon. They both grew iPhone customers but AT&T lost market share is the pie got that much bigger.

  1. facebook_Justin

    Via Facebook

    Joined: Mar 2011

    0

    web usage doesnt tell the whole story

    who would be on the phone using more data? A person who just got their phone and is wanting to download new apps and see what the phone can do? Or a person that has had the phone for months played with it enough and has basically just been using it to text and talk? This is a horrible way to try and discern the market share. Really its completely ludicrous .

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