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Apple sets up iTunes-based donations for Japan

updated 10:30 am EDT, Mon March 14, 2011

Money goes to American Red Cross

In the wake of Friday's 9.0 earthquake in northern Japan and the subsequent tsunami, Apple has set up a donation portal on iTunes. Visitors can donate in $5, $10, $25, $50, $100 or $200 increments. The company claims that "100 percent" of each donation will go to the American Red Cross, which is offering assistance to its Japanese equivalent.

People are warned that the only record of a donation will come in the form of an e-mail receipt, and later an entry on a credit card statement. Apple Japan has meanwhile posted a message on its website. "To those who have been affected by the earthquake and tsunami, we send sympathies from our heart. In this deep sadness, we are praying for the victims and their families," the site reads.

by MacNN Staff





  1. climacs

    Joined: Dec 1969


    please be aware

    that when you donate to the American Red Cross, your donation to aid Japan will NOT go into a separate fund dedicated solely to Japanese earthquake aid. It goes into the RC's general funds and they decide independently of that, how much to help in any given situation where aid is needed.

    I'm not saying you shouldn't help, you should and the Red Cross is a worthy organization. Just saying that you can't really know that your gift will directly aid the Japanese, some part of it surely will but likely not 100%.

  1. sammaffei

    Joined: Dec 1969


    Re: Please be aware

    Uh, yeah. Kinda common sense. Ya know?

  1. DerekMorr

    Joined: Dec 1969


    Good to see; when's the app store changing

    I'm glad to see Apple implemented this. I wonder if they have any plans to change their App Store policies to allow non-profits to accept donations? Their blanket ban on this angered quite a few non-profits last year:

  1. climacs

    Joined: Dec 1969


    no, it's not common sense

    they had a scandal a few years back during some kind of domestic disaster (perhaps it was during Katrina) where ARC collected a lot of money from donors and then there was a fair amount of negative press/complaints when people discovered that their donations weren't necessarily going into a separate, discrete fund solely dedicated to Katrina relief efforts. This is not made clear by the ARC, that whenever they collect donations it all goes into one big pot.

  1. cal6n

    Joined: Dec 1969


    For any brits...

    The British Red Cross is passing donations directly to their Japanese counterparts.

  1. trevj

    Joined: Dec 1969


    RC donations

    As I understand it, at least in Canada, you can specify that your donation is to go directly to the Japan relief fund as opposed to the general pool. It was the same thing following the 2004 Indonesian tsunami.

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