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Apple, Canon looking at collaboration?

updated 10:10 am EST, Thu March 10, 2011

Purpose of union uncertain

Apple and Canon are laying the groundwork for a future collaboration, Canon Rumors alleges. Information is scarce however, to the extent that even the focus of the collaboration is unknown. Apple has a variety of digital imaging products which Canon might want to become involved with.

One suggestion is the next version of Final Cut Pro, with which Canon products might theoretically be integrated or promoted. The same could apply to the likes of iPhoto, iMovie or Aperture. Less likely is supplying camera components, as Canon specializes in compact and DSLR cameras, in which Apple has shown no interest; the latter also already has suppliers for its iOS devices.

Other Canon rumors circulating include potential interest in buying a medium-format camera maker, which would allow the company to step into the highest end of professional photography. It has allegedly been in talks with Hasselblad. Considered more dubious is the possibility of a May announcement for one or more mirrorless EVIL (electronic viewfinder interchangeable lens) cameras. At best, CR suggests, information points to Canon still being in exploratory stages.

by MacNN Staff



  1. byRyan

    Joined: Dec 1969


    Canon + FCP

    I just hope this means FCP will play better with Canon's movie files. They pretend to work, until you hit the play button and then get ready for stuttering glitchiness. I have to either re-encode all the files or edit in Adobe Premiere - and I am happy about doing neither!

  1. MyRightEye

    Joined: Dec 1969


    It's just about putting Thunderbolt on the Cameras

    Canon is not the only one they're talking to.

  1. Feathers

    Joined: Dec 1969


    Lesson learnt?

    The issue is that the Canon encoded files use H.264 which is simply not a codec suitable for frame accurate editing. Period. It will appear to play in the timeline but hit glitches when the edit does not align with an I-Frame within the coded stream. H.264 is a distribution codec. Converting any such codec (not just H.264) to a editing friendly codec is essential. Also FCP doesn't like H.264 files that use non-square pixels, ie: HD that is 1080x1440 rather than true HD. This is a quicktime issue rather than an FCP issue per se. Bottom line... convert to ProRes or even down-convert to DVCPro (for editing) if the finished project is destined for SD or web.

  1. testudo

    Joined: Dec 1969


    Re: Thunderbolt

    It isn't about thunderbolt. Apple announced a mac with thunderbolt. That's supposed to be enough to have every device and peripheral maker dumping all those crappy connectors and switching 100% to Thunderbolt by the end of the month.

    h***, look at how the market has just been transformed when Apple went to miniDisplayPort. Sure, Dell was already starting to use displayport, but no one cared. Now you can't find a computer or monitor maker who isn't supporting this new standard!

  1. MyRightEye

    Joined: Dec 1969


    Um, yes it WAS about Thunderbolt

    As we just saw from the new Press Release.

    You're not as smart as you think pal.

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