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LG in talks to give Sony passive 3D TV displays

updated 12:05 pm EST, Thu March 10, 2011

LG talking with Sony on providing FPR 3D displays

Despite their legal feud regarding the Blu-ray player in the PS3, LG Display is in talks to supply passive 3D TV panels to Sony, the former company said Thursday. LG is looking for partners as it hopes to oust Samsung as the number one 3D panel maker, who has 60 percent of the market. LG's new technology is called Film-type Patterned Retarder (FPR), which relies on passive 3D technology, making the required glasses two to three times lighter and less costly due to the lack of a built-in battery.

LG currently makes active shutter 3D TVs but will move entirely to FPR this summer. Conventional technology sends 1,080 pixels to each eye one at a time, though at a high frequency, while FPR sends 540 pixels to both eyes at the same time, though with different images. The human eye is said to recognize these as 1,080-pixel 3D images.

LG hopes its less costly technology will boost the poor sales of 3D TVs, which often cost hundreds more than their 2D counterparts but have a lack of regular 3D content.







by MacNN Staff

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