toggle

AAPL Stock: 121.3 ( -1.07 )

Printed from http://www.macnn.com

Facebook, Warner try out movie rentals with The Dark Knight

updated 07:15 am EST, Tue March 8, 2011

Facebook and Warner test credit-based movie rental

Facebook tested a direct media service of its own today through a team-up with Warner. US visitors to the fan page for The Dark Knight can rent the movie using 30 Facebook Credits, or about $3, to watch it directly from the social network. Viewers have the same rights as they do through iTunes or other rentals, including unlimited views for the 48 hours afterwards, full-screen playback and the option of resuming from where they left off.

Warner has promised that renters can still manage their usual social stream while the movie is playing. The movie studio is promising more titles and to eventually have full purchases attached to a Facebook account.

The rollout doesn't constitute a full video service for Facebook but at least represents Facebook willing to support full media purchases from partners. Facebook is one of the largest video services in the world but, like YouTube, depends mostly on amateur video and the ad hits from views rather than commercial content. Warner's experiment opens the door to studios offering their whole catalogs, although the current approach would lead to a splintered service where users have to find movies or studios themselves.

Most commerce on Facebook has been dominated by web games from Zynga and other developers. Music, despite its importance to Facebook through services such as iLike, has usually involved referrals to outsiders.




by MacNN Staff

toggle

Comments

  1. Foe Hammer

    Joined: Dec 1969

    0

    That's All We Need ...

    FaceFlix.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

HP 14-x030nr 14-inch Chromebook

If you're like us, chances are you've come to realize that you need the ability to access the Internet on the go. Also, you've prob ...

15-inch MacBook Pro with Force Touch

Apple's 15-inch Retina MacBook Pro continues to be a popular notebook with professional users and prosumers looking for the ultimate ...

Typo keyboard for iPad

Following numerous legal shenanigans between Typo -- a company founded in part by Ryan Seacrest -- and the clear object of his physica ...

toggle

Most Commented