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Apple files for trademark on 'Places' social networking

updated 10:00 pm EST, Thu February 24, 2011

Not to be confused with 'Places' in iPhoto

Apple has filed a trademark application with the European Union (based on an earlier filing in Jamaica) to protect the name "Places" as a social networking service that may offer the ability to find friends via GPS. The application, filed yesterday, is categorized under for very broad classes covering almost every technology-related activity one could think of, but particularly lists the name as being used for "online social networking services."

As noted by Patently Apple, this follows an earlier amendment to an Apple filing last month regarding the "Apple" service mark itself, adding "a social networking site for entertainment purposes" to its many other classifications. The new application clarifies that Apple has its eyes on setting up a social network of its own, possibly in conjunction with the existing Ping music network embedded in iTunes. As with many of Apple's recent initiatives, this service will almost certainly focus on mobile users, while not excluding desktop users (as with FaceTime).

Per usual, there are no details or dates associated with the trademark filing, and no mention of any new service on Apple's official Lion page. Apart from the hint that it could involve using GPS to locate people, nothing specific is said. This new service, which may appear under a different name if and when it debuts, should not be confused with the "Places" view in iPhoto. The filing was handled in London England by Edwards Angell Palmer & Dodge UK LLP. [via Patently Apple]

by MacNN Staff





  1. Herod

    Joined: Dec 1969


    Do you hear that?

    the sound of all the schmucks coming out from under their rocks ready to sue apple over this, word "Places".
    "ITS MINE!"
    "NO ITS MINE!"

    Comment buried. Show
  1. ilovestevejobs

    Joined: Dec 1969



    Apple once again trying to place a trademark on a common word and saying 'It's ours'

    SteveBlowjobs, I don't wish you the best and I sincerely hope you suffer for all your deceitful ways you have conducted for yourself and for your cult

    Cancer much?

  1. testudo

    Joined: Dec 1969


    Re; Pathetic

    No, the pathetic part is this whole 'me-too' ness they're doing with this social networking c***. It's like they couldn't make a deal with Facebook, so now they're just rolling their own.

    And, wow, find friends through GPS. That's assuming they want to be found. And didn't Twitter add this feature not too long ago?

  1. Bobfozz

    Joined: Dec 1969


    Hopefully Apple will do a better job...

    than what I experience on Facebook... but their troubles with MobileMe do not inspire confidence. I have found most social networking boring and useless for me. I can't believe the amount of time some people I know, who should know better, spend on this. They "act" like they are not lonely, but they seem to be. I think they are addicted to people communicating with THEM.

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