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Apple discontinues bundled and boxed sales of MobileMe

updated 11:55 am EST, Thu February 24, 2011

Likely foreshadowing free overhaul

Apple is notifying resellers that it has stopped shipping boxed copies of MobileMe, reports say. While resellers can continue to sell remaining stock, once all boxes are gone, no more will be forthcoming. The boxed copies exist mostly for retail promotion, as they only contain an activation code.

Apple has moreover dropped MobileMe as an option when ordering Macs from its online store. The combination of the two changes may reinforce notions that MobileMe is on the verge of a major overhaul. The service is expected to become free, and become a "media locker," giving iOS users a way of accessing their music, photos and/or video without syncing it.

Some rumors have hinted at real-time social networking features, or even live video streaming. In any case Apple has confirmed that its new North Carolina data center is for iTunes and MobileMe, and should finally begin operations in the spring. More may be revealed at an Apple press event next week, although the presentation is expected to revolve around a second-generation iPad.

by MacNN Staff



  1. testudo

    Joined: Dec 1969


    Oh good

    Now we don't have to worry about finding the best price for MobileMe. There will be just one price.

  1. santaliqueur

    Joined: Dec 1969



    How is that good? Unless it was sarcasm?

  1. climacs

    Joined: Dec 1969


    good because

    it means Apple is going to reboot this failure

  1. RiquiScott

    Joined: Dec 1969



    I think it's "good" in that it will eliminate some of the confusion (people not realizing that the retail boxed version is just a box with an activation code in it, or not realizing that an "older" version of MM on Amazon is just as good as the "newer" version, since it'll be automatically updated once you install it.)

  1. facebook_Justin

    Via Facebook

    Joined: Feb 2011


    comment title

    DAMN IT. I buy these on eBay for $50 when I need to renew. Saves me $49.

  1. pairof9s

    Joined: Dec 1969


    RE: comment title

    Now you're going to save $99!! ;-)


  1. techweenie1

    Joined: Dec 1969



    So does this mean my .mac address is "yours (mine) to keep" again?

  1. testudo

    Joined: Dec 1969


    Hey, apple

    Rather than spending billions trying to get this whole 'media locker' thing working, how about spending a cool million on giving users the capability to stream content from their own macs/pcs to their devices. You know, so I can use my own computer as my 'locker' rather than have to shove 30 GBs of stuff on your servers?

    Comment buried. Show
  1. wrenchy

    Joined: Dec 1969


    Ahhhh MobileMe

    This sums it all up

    Comment buried. Show
  1. ilovestevejobs

    Joined: Dec 1969


    Is this the...

    ...stupid, useless, anemic, paid web base services that mindless isheep praise is top notch and one of a kind that you can't get anywhere else except Google, Hotmail, Yahoo etc etc

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