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Southwest Airlines starts selling iTunes music, video

updated 04:35 pm EST, Wed February 23, 2011

In-flight service generates royalties

Southwest Airlines has launched a new in-flight service selling content from iTunes, according to Variety. Dubbed InAirtainment, the service actually takes the form of a website through which people can browse for music, movies or TV shows hosted on iTunes. Southwest says is it is claiming a small royalty from every download, which may be 5 percent if the airline is enrolled in the normal iTunes Affiliate program.

To promote InAirtainment, Southwest is currently offering a playlist of 20 free songs from acts "about to fly" in their careers. Other deals may be available by booking trips through the airline's website.

The initiative may be a way of compensating for a lack of dedicated in-flight entertainment. While Southwest does offer in-flight Wi-Fi, its planes lack headrest-mounted video systems.

by MacNN Staff



  1. chas_m



    Good idea

    ... and in-flight Wi-Fi is a much better option than those crappy movies and ads etc you get from the headrest video sets.

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