updated 04:35 pm EST, Wed February 23, 2011
In-flight service generates royalties
Southwest Airlines has launched a new in-flight service selling content from iTunes, according to Variety. Dubbed InAirtainment, the service actually takes the form of a website through which people can browse for music, movies or TV shows hosted on iTunes. Southwest says is it is claiming a small royalty from every download, which may be 5 percent if the airline is enrolled in the normal iTunes Affiliate program.
To promote InAirtainment, Southwest is currently offering a playlist of 20 free songs from acts "about to fly" in their careers. Other deals may be available by booking trips through the airline's website.
The initiative may be a way of compensating for a lack of dedicated in-flight entertainment. While Southwest does offer in-flight Wi-Fi, its planes lack headrest-mounted video systems.