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Lenovo challenging Apple in all-in-one PCs

updated 07:25 am EST, Mon February 21, 2011

Lenovo counting on China to overtake Apple in AIOs

Lenovo is growing quickly enough to be a challenger to Apple's long-held dominance in all-in-one computers, a mixture of unofficial sources and estimates claimed on Monday. The iMac represented 30 percent of AIO market share in all 2010, but Lenovo's 23 percent growth in desktop sales during the fall has been attributed to a "significant" bump from its IdeaCentre AIO models. The growth would be just the start, as Digitimes Research estimated that Lenovo's shipments would surge 54 percent just in 2011 to hit two million PCs based on sales in its native China.

Apple would still be expected to grow iMac sales significantly in 2011 and hold its lead, advancing 15 percent to 4.6 million, but the relative gap will have closed due to Lenovo's advancement. The American company has a virtual monopoly on the US market, selling an estimated 75 to 80 percent of the AIO desktops in its home country.

The two electronics giants have steadily turned into rivals for each other in the past year. Chairman Liu Chuanzhi has been determined to carve out a space for Lenovo in mobile to avoid being erased by Apple and has also been hoping to fend off Apple in China to keep a local edge in computers and phones.

The IdeaCentre line has often been consciously targeted at the same market as Apple, but Lenovo has also been willing to have a wider lineup that, in the US, can cost a third the price of an iMac and is more likely to be bought in China. Traditionally, Apple has chosen to add features and performance rather than lower the price, such as by going to all-wireless input, increasing the display size or moving to faster dedicated video.

by MacNN Staff



  1. macnnoel

    Joined: Dec 1969



    Well, someone has to keep making trucks-- good for lenovo.

  1. danviento

    Joined: Dec 1969


    Trucks? Not so apt.

    A little sports car performs great on pavement and can eat up the road on a good day. Throw inclement weather, more passengers, or cargo at it, and it can'd do the job.

    A truck will carry as many passengers as most any other vehicle. It stands up to rain, snow, mud, etc. It's made to carry your cargo or pull something that can carry more. In short, it's the tool that can handle most anything you require of it.

    If you're going to compare a truck to anything, I call it a mac pro or maxed out Mac Book Pro. Underpowered all-in-ones with laptop grade components are hardly, the 'truck' of performance. I woudn't say much of anything coming from levono (i.e. cheap IBM) could be called a truck.

  1. Foe Hammer

    Joined: Dec 1969


    Paging Rod Serling

    I had this weird dream last night that a PC maker stuck a widescreen monitor on a pole into the top of a netbook and tried to pass it off as an all-in-one computer. I remember actually laughing in my sleep. Then I woke up and read this on MacNN. Signpost up ahead ...

  1. gnomehole

    Joined: Dec 1969


    if you can't beat em...

    copy em...

    I mean good for Lenovo to see that Apple's style and design helps lead to unit sales. This very much looks like a huge iPhone/iMac copy... perhaps appealing to Windows users that aren't ready for the OS X switch.

  1. jfgilbert

    Joined: Dec 1969


    Cargo Cult

    People don't buy iMacs just because of the pretty display and thin keyboard, they buy them because of OS/X, because they can get help at the Apple Store, or because they don't need an IT department to keep them running.
    Do Lenovo marketeers really think that putting up a splash screen that kinda looks like Snow Leopard will attract buyers?

  1. redcapzero

    Joined: Dec 1969


    and yet... still runs (on) windoze; ugh.

  1. facebook_Douglas

    Via Facebook

    Joined: Feb 2011


    You can put makeup on a pig...

    But it's still a pig underneath it all. Oink oink. Gestures are a start MS, but don't begin to even put a dent in the features which make OS X as streamlined, user friendly and secure as it is. This coming from a Win user up till 3 years ago. Heck, Linux is even a more enjoyable experience than Win 7... If not for all the contracts MS has backed corporations into a corner with, there would really be very little reason at all to use it.


  1. yog

    Joined: Dec 1969


    oh really?

    in all honesty, lenovo is nothing but bulky, crapy all in one machine. Not sure who gave them this idea that their stuff is comparable to iMac. its like comparing mercedes with honda. I really don't see any comparison at all. I will just pass this lie....

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