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Vogue launches initial, limited iPad app

updated 11:45 am EST, Thu February 17, 2011

Full magazine still missing from App Store

Fashion magazine Vogue has released its first-ever iPad application, Vogue Cover Exclusive. The title concentrates narrowly on the magazine's cover subjects, documenting them in articles and photo collections. Beyond paper or web content the app offers videos, extra interviews and alternate images.

Inaugurating the first edition is pop vehicle Lady Gaga. Examples of bonuses include outtakes from her photo shoot, a behind-the-scenes video, and an audio diary recorded by Jonathan Van Meter while following Gaga on tour. The app costs 99 cents, and will run on any version of the iPad firmware.

Adobe mentions that the title was produced using its Digital Publishing Suite, which was once banned under an Apple rule against third-party development tools. Also notable is the fact Vogue's publisher, Condé Nast, is not quoting subscription plans for the app despite the recent introduction of subscription support. Likewise unknown is whether the full version of Vogue will eventually appear on the iPad.

by MacNN Staff





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