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Warner launches Inception, The Dark Knight in app form

updated 11:55 am EST, Wed February 16, 2011

Bypasses regional iTunes limitations

Warner Bros. has taken the unusual step of launching "App Editions" of some its movies. The only titles on the App Store so far are Inception and The Dark Knight, but each is a universal app for the iPad, iPhone and iPod touch, and presents the option of either downloading the movie or streaming it over Wi-Fi or 3G. Included with each app is a collection of DVD-like extras, such as videos, games, music and wallpaper.

Although the apps themselves are free, access to all content -- including streaming or downloading the movie -- costs $12 for Inception or $10 for The Dark Knight, equivalent to prices on the iTunes Store. Warner specifically cites Apple's regional iTunes limitations as a reason for creating apps. Whereas countries like China, Brazil and the Netherlands still don't have access to access to the iTunes Movie Store, they do have access to the App Store.

Some other features of the apps include Facebook and Twitter integration, and free viewing of the first five minutes of a movie. Menus can be displayed in one of 16 languages, while subtitles are available in 34. Warner Bros. is promising a "full slate" of App Editions in 2011.








by MacNN Staff

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Comments

  1. kdogg73

    Joined: Dec 1969

    0

    Christopher Nolan

    Yep, there's an app for him, too.

  1. facebook_James

    Via Facebook

    Joined: Feb 2011

    0

    Streaming video

    It’s awesome to see paid TV companies heading toward the streaming aspect of TV. I have recently tried the Time Warner app, and wasn't too impressed. I am a DISH Network subscriber and employee, and have grown to love their Remote Access app. With DISH I can not on stream on demand content, but I can also stream live TV and all my Recordings! Nothing compares!!

  1. charlituna

    Joined: Dec 1969

    0

    interesting idea

    Not quite mature but its a step in the right direction. True Blu-ray HD video will be needed before it can really be a viable option compared to buying a disk (with more features etc). Having some kind of relationship to a file that will work on your computer will be required by many. For the movie and also score tracks and such.

    But it does show potential as a way to more closely match the discs. We might even see tv seasons handled in a similar fashion with an app that pulls down eps, subtitles, features, promos as needed. Could be interesting.

    Although all those added goodies being streaming only is a con at the moment since my ipad is wifi only and is my commute entertainment. It would be nice to have those in an offline file or a streaming option same as the movie. Especially since the Extras content doesn't work on an ipad. Even though some of it appears to be the same material.

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