updated 06:45 am EST, Fri February 11, 2011
LIke Skifta, but details are currently unknown
Rovi is joining Skifta in enabling DLNA-based media streaming for Android devices. While the Skifta platform has been detailed and revolves around users downloading an Android application for their mobile device and an app for their desktop to enable media streaming, details of the Rovi solution has not yet been made available.
DLNA media streaming services for Android mobile devices is likely to become more popular as users are increasingly using their mobile device to purchase content and to create it. It is highly likely that users will expect that viewing the same content on a larger screen becomes increasingly simple to share.
Rovi is better known for its Electronic Program Guides (EPGs), and is currently engaged in legal action with both Amazon and IMDb for infringing five of its patents related to EPGs. Whether it can gain a foothold in this emerging space will depend on its ability to convince manufacturers that it is able to deliver a streaming content solution for mobile devices to other connected devices in households in a way that is both user friendly, but does not require effort from manufacturers to develop and maintain.