updated 04:10 pm EST, Mon February 7, 2011
May be migrating shoppers to Mac App Store
Apple is working towards eliminating boxed software from its retail stores, MacRumors claims to have learned. Currently the company sells a number of first- and third-party boxed apps, ranging from iWork and FileMaker Pro through to Microsoft Office and Adobe's Creative Suite. The goal though may be to push shoppers to use the Mac App Store, launched in January, or else order directly from publishers and developers.
Removing boxed software would represent a threefold victory for Apple. It would first of all drive customers to use the Mac App Store, where the company controls the platform and takes a 30 percent cut of revenue. Freeing up shelves would make room for more accessories and peripherals, and in its advertising, Apple could potentially claim to be more environmentally friendly.
One obstacle might be developers like Adobe and Microsoft, which could suffer if pushed from Apple retail as their flagship programs may not be good fits for the Mac App Store. The industry as a whole could in fact be pressured into using the Mac App Store to achieve major exposure, even though boxed Mac titles are still sold by a number of third-party retail vendors. Smaller developers are already dependent on downloads for distribution.