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Ex-Apple, Delicious Library designer founds Push Pop Press

updated 03:25 pm EST, Wed February 2, 2011

Matas turns attention to books for iOS

Delicious Library designer Mike Matas -- later hired by Apple -- is this week launching a new company, Push Pop Press. The firm will concentrate on producing e-books, beginning with titles that will appear for the iPad and iPhone later in 2011. These should be apps rather than titles distributed in the iBookstore, as Push Pop says they will have "photos, maps, and interactive graphics, all through a new physics-based multi-touch user interface."

Matas left Apple in 2009, having worked on photography and mapping projects for the company. Push Pop has in fact been in development since February 2010, and is getting help from another former Apple employee by the name of Kimon Tsinteris, once a senior engineer on the iPhone. A third partner, Austin Sarner, has developed Mac software like Disco and AppZapper.






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