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Motorola Super Bowl ad tease: Apple has made 2011 like 1984

updated 01:25 pm EST, Mon January 31, 2011

Motorola Xoom Super Bowl tease makes attacks Apple

Motorola escalated the rhetoric surrounding the Xoom tablet on Monday with a new teaser video (below) for its upcoming Super Bowl ad. The minute-long video accuses Apple of hypocrisy for its own famous Super Bowl ad and claims that "2011 is a lot like 1984" after what Apple did with the iPad. Apple imposes "one authority," uses "one design" and offers just "one way to work," the teaser suggests using a world framed by iPod earbuds.

In its place, it suggests the Xoom gives users more choices, including the more flexible Android 3.0 OS, Flash browser support and dual cameras. It should offer "more freedom" as well, Motorola said.

The claims are considered somewhat disingenuous based on Motorola's current practices. Motorola will only have one tablet on launch and won't have a second model until late 2011. It has also been one of the most restrictive Android device makers and has a bootloader lock that forces deeper hacks to install the user's choice of firmware. iPhones have a more closed OS but also don't have as tough firmware restrictions.

"When they say more freedom I expect them to deliver freedom in the form of an unlocked bootloader," YouTube commenter FPRobber said.

Very few Android devices now have completely unlocked bootloaders, and the most common examples are reference Google phones such as the Nexus One and Nexus S.

by MacNN Staff



  1. beb

    Joined: Dec 1969


    If you are an Ad geek... would get the point they are making immediately. However, most of the population won't get it. Whoop de doo! A fast processor and an M on the planet Mars. Fast Martians?

  1. imactheknife

    Joined: Dec 1969



    I am going to buy one immediately! When is it available again??? oh c*** it's android based...thats a downer...motorola can't come up with anything of it's own except riding the coat tails of a free crappy OS....

    truly why I won't buy anything motorola....ever...they suck..un original peons

  1. hayesk

    Joined: Dec 1969


    Nobody cares...

    ...that you only buy apps from one vendor or it has one design. We already know and are ok with that - who is Motorola trying to "warn?"

    Not only that, Android is only open to carriers which are all too happy to close it up.

  1. Foe Hammer

    Joined: Dec 1969


    Hello, Moto ...

    ... still ticked off about that Apple switch to Intel chips, I see.

  1. erics

    Joined: Dec 1969


    Your kidding?

    As a Animator/Motion Designer by trade, with all the money Motorola has, you think they could come up with something a little more sleek.
    I teach at a local college part-time and Ive seen better work by first year students.
    But then maybe the money was spent on air-time for SuperBowl?

  1. alansky

    Joined: Dec 1969


    Pure hokum

    Motorola's ad spin is pure hokum. Only morons who wouldn't buy Apple products in the first place will believe this nonsense.


    Joined: Dec 1969


    This is a joke!

    Motorola's tablet is still Vaporware. No one has seen a commercially available product as of now and I doubt there will be one next week. And Android 3.0 - well I will believe it is real when I see it.

    You gotta love all these Android pimps. Selling something that does not exist. I love it.

    Here is my prediction for Q1 2011

    iPad - 5.75 Million Units
    Android - 1.73M Pounds of Vaporware

  1. hdfonts

    Joined: Dec 1969


    Poor Motorola...

    They couldn't pay the agency enough money to create a quality commercial because they have to pay the NFL several million for 1-minute spot, and that's all they had in their coffers since Apple has kicked their financial butt for the past decade. Plus, it's a stupid analogy. People do have a choice. Apple isn't putting a gun to anybody's head saying "buy the iPad or else". Buy a POS tablet from Motorola running a POS OS from Google, which runs a POS antique software platform from Adobe. Or buy an iPad and don't look back. Yes, you do have a choice. But the iPad is the best choice.

  1. tsmelker

    Joined: Dec 1969


    So why then did they copy Apple?

    Their ad looks like the OS X Boot videos, and what about their specs? 5MP camera with 2MP on front- wait, doesn't the iPhone 4 already have that? Alansky stated it right; it's just double talk for the ignorant masses. Once again, everyone is playing catch up with Apple.

  1. Roehlstation

    Joined: Dec 1969


    Who drew the Earbuds?

    My Butt?

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