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Film students turn to iPhone 4 to shoot TV series

updated 10:50 am EST, Fri January 28, 2011

iAd not bringing in much revenue, says pair

Two USC film students are using the iPhone 4 to create their own TV series, a report says. Michael Koerbel and Anna Elizabeth James are best known for a short called Apple of My Eye, also shot with the iPhone 4, and edited within the mobile iMovie app. The movie gained fame mostly for being one of the first efforts to apply professional filmmaking techniques to the iPhone 4.

James and Koerbel now operate under the aegis of Majek Pictures, and are distributing the TV series through the studio's official app. Called Goldilocks, the show is based on a TV pilot script which the iPhone 4 is said to have allowed shooting independently. Each new episode is delivered as an update in the app.

The software is a free download, generating money only through iAd placements. iAd hasn't provided much revenue, Koerbel admits. James and Koerbel say that they would like to see Goldilocks become available on DVD through Netflix.

by MacNN Staff



  1. testudo

    Joined: Dec 1969



    The excitement of it all. "Made with an iPhone" is their selling point. Well, I guess that's one way to get a bunch of fanboys to watch it. It's like the "Chewbacca makes a special appearance on the Golden Girls!" to try to get Star Wars geeks to watch a show they wouldn't otherwise touch with a ten foot pole.

    (Like the movie, which, as it states, "...gained fame mostly for being one of the first efforts to apply professional filmmaking techniques to the iPhone 4.". I'll bite, what ELSE did it gain fame for?)

  1. testudo

    Joined: Dec 1969



    And it looks like RED will be out of business within the year. Not to mention all those other 'professional' camera makers. Who needs them, when you've got the iPhone.

    I sure hope Apple has priced iMovie well enough, since no one will be buying Final Cut anymore, either.

  1. vasic

    Joined: Dec 1969


    Marketing gimmick

    As you may already know, iMovie for iPhone is $10.

    These are indy film makers. One common element among most independent filmmakers is the insurmountable odds of gaining publicity. With HD video so incredibly cheap these days, everybody and their brother is a filmmaker today. Among the massive amount of white noise, it is next to impossible to notice anything of value.

    These guys are quite skilled filmmakers. They approach the task very professionally and with passion. They even have talent, from what I've seen. If you look at their 'behind the scenes' stuff, you realise that the reason they are using the iPhone is not for the lack of resources (they build dollies, steadicam contraptions, props, sets, etc), but for the publicity they can get by using the iPhone.

    The primary point of this article, though, is that the image quality coming out of the iPhone is adequate enough to allow for film production on a moderately serious level.

    I'm sure if anyone important ever gets to see this and makes them an offer of some kind, their iPhones will go back to what they do best (which is what they do for all other people who don't shoot movies with them), and they'll choose Cinealta, RED, Viper of whatever is available then.

  1. vasic

    Joined: Dec 1969


    In other words...

    So, they thought: Do we use Canon Rebel 5D Mark II, or a Panasonic HMC-150, or do we sacrifice some of image quality and flexibility for the chance to get significant publicity by using an iPhone?

    From what I've heard, they didn't agonise too much over that one.

  1. eldarkus

    Joined: Dec 1969


    New title

    Some kids do something with technology. Film at 11
    (filmed on my iPhone)

    Yes, kids, thats right.. someone used a VIDEO CAMERA to FILM VIDEO!!! WOAH!!!

    luckily, the header said it all and I didn't even read the article. Therefore have no idea who they are and what they are filming.

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