updated 10:50 am EST, Fri January 28, 2011
iAd not bringing in much revenue, says pair
Two USC film students are using the iPhone 4 to create their own TV series, a report says. Michael Koerbel and Anna Elizabeth James are best known for a short called Apple of My Eye, also shot with the iPhone 4, and edited within the mobile iMovie app. The movie gained fame mostly for being one of the first efforts to apply professional filmmaking techniques to the iPhone 4.
James and Koerbel now operate under the aegis of Majek Pictures, and are distributing the TV series through the studio's official app. Called Goldilocks, the show is based on a TV pilot script which the iPhone 4 is said to have allowed shooting independently. Each new episode is delivered as an update in the app.
The software is a free download, generating money only through iAd placements. iAd hasn't provided much revenue, Koerbel admits. James and Koerbel say that they would like to see Goldilocks become available on DVD through Netflix.