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HP: Feb. 9 webOS devices ship in weeks with Apple as target

updated 12:15 pm EST, Fri January 28, 2011

HP CEO hints February 9 webOS devices ship soon

HP's new CEO Leo Apotheker said in an interview late Thursday that at least some of the webOS hardware due at the February 9 event will ship quickly. He promised the BBC that these would be real, near-term introductions and that the hardware would be ready 'just a few weeks later.' The company was backing away from the mistakes of premature announcements that it made with devices like the Slate 500, which was unveiled in early January 2010 but didn't ship until October and had lost nearly all attention to the iPad.

"HP will stop making announcements for stuff it doesn't have," Apotheker said.

He also revealed the surprise that a second, possibly even larger introduction would come on March 14. Although not saying what it would involve, it would be a "secret answer" to competitors and a "vision of what HP is capable of in the future."

Any devices that were unveiled would come under the HP badge and wouldn't follow the typical Palm naming scheme that created devices like the Pre, Pixi and Treo.

The executive made it clear that Apple was a target for the strategy, which is widely known to involve at least one of the Opal and Topaz tablets as well as multiple new smartphones. He hoped that people would eventually say "'this is as cool as HP', not 'as cool as Apple'" and saw the Palm Pre 2 and other existing devices as a start.

Some of the recovery would come partly from HP strong points that could include its ability to fit devices into business, not just the home. Apotheker however partly saw HP as an already good company and that Apple's very large $316 billion market cap, three times the size of HP's, was evidence HP had squandered its public image rather than evidence of a need to change HP itself.

by MacNN Staff



  1. dwoodruff

    Joined: Dec 1969



    ...only a year late to the party.

  1. MadGoat

    Joined: Dec 1969


    They have what may be a solid product...

    They have what may be a solid product, but they're a little late to the party. Honestly I would rather use WebOS over android any day.

    However his optimism of "He hoped that people would eventually say "'this is as cool as HP', not 'as cool as Apple'" " is not going to happen.

    More power to them if then can deliver a solid product, but I'm still buying the iPad2.

  1. bazaarsoft

    Joined: Dec 1969



    "Any devices that were unveiled would come under the HP badge and wouldn't follow the typical Palm naming scheme that created devices like the Pre, Pixi and Treo."

    Yeah, because TouchSmart, Omni, Pavilion, etc are all really identifiable HP brands by consumers. NOT.

    However, HP has an opportunity here - they've been pretty quiet since buying Palm. If they've managed to build some compelling new devices and improvements in WebOS 2 with some unique features, and have a plan to attack iTunes in some way, they may surprise everyone. I've always felt that owning all aspects of the experience is what makes Apple successful - and HP is big enough to own the whole thing. Probably the only company that might be able to pull it off besides Apple.

  1. MacnnReader

    Joined: Dec 1969


    HP is not ...

    microsoft. They may very well have something to challenge apple. Which in my mind, competition is a good thing.

  1. chippie

    Joined: Dec 1969


    What All Computer And Electronic Device

    brands need to do is simplify their product lines, including naming. I really don't enjoy having an ultra portable by Packard Bell called " dot m 200" !@#*?! Is this some secret code name that should have been dropped after R&D? Means nothing to me the consumer. And gives no clue to what the product is. And if these companies believe in the products they R&D, they should stick with them until they are an abject failure. Or resounding success. Look at apple's hobby: apple tv. Whatever it was initially envisioned to become, I have no idea. So steve called it a hobby. Now it is a content streamer ( nothing particularly ambitious), but it is still here. And people get the feeling that apple sticks with it's products.
    I am currently using a HTC Android Mobile, I love it, but can not imagine what names they will be using for their mobiles 2 years from now. Get a few good names and upgrade the version numbers( simplicity).
    Just looking at how most large branded computer and electronic device makers are run, I get the impression that it is definitely by out of touch idiots from the old boys network who are drastically over paid!

  1. dliup

    Joined: Dec 1969


    product name, leaked!

    The leaked HP product name is the PALM POS

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