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Microsoft calls on flash mob for new ad

updated 09:25 am EST, Tue January 25, 2011

Microsoft creates flash mob with social networks

The latest Windows commercial from Microsoft (below) focuses on the creation of a flash mob in Seattle using the company's social networking tools and mostly portable devices using them. The ad follows choreographer Bobby Bonsey as he kicks off an umbrella-toting dance troupe. Featured in the ad are Windows Phone 7, Windows Live, Kinect, Windows 7 and Internet Explorer 9, as well as the Dell Inspiron Duo tablet/notebook hybrid.

Bonsey is no stranger to such flash mob creations, having done so inside the Seattle Seahawks stadium and uploaded another video version of the performance.

This latest ad is also in line with the creative TV ads Microsoft started releasing for Windows Phone 7 back in October. [via WinRumors]

by MacNN Staff



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