AAPL Stock: 117.81 ( -0.22 )

Printed from

Google, Mozilla post 'do not track' browser extensions

updated 02:50 pm EST, Mon January 24, 2011

Google, Mozilla release web tracking opt-outs

Mozilla and Google have taken the FTC's advice and give users a Do Not Track option when browsing. The former's Firefox and the latter's Chrome browsers will let users click a box that will then disable the browser's ability to track browsing history that is then used to send out targeted ads. Mozilla will take a header-based approach that its makers believe is more universal and clearer than cookies or blacklists. Users won't need to load ad networks and advertiser lists for this to work, either.

The problem with this approach, however, is that both the browser and websites that are being visited need to recognize the wish not to track browsing.

Google's solution to the problem is Keep My Opt-Outs, a Chrome extension. It lets users opt out permanently from cookies that track ads but does rely on cookies and ad networks. With other methods, users would have to frequently ensure their opt-outs are current and as-desired. The mode will also allow blocking Flash cookies.

Google is making the code for the extension available to makers of other browsers, and is offering it on an open-source basis.

Microsoft said it has plans to add a Do Not Track feature of its own back in December, called Tracking Protection. [via ReadWriteWeb]

by MacNN Staff



  1. testudo

    Joined: Dec 1969



    Real simple. Just turn on "prompt to save cookies". Or, if you're the lazy sort, turn on the "Only allow cookies from visited site", although that has lot's of loopholes.

  1. Flying Meat

    Joined: Dec 1969


    Or, use 2 of the three options

    such a "Only allow cookies from visited sites" and do not track!
    Bases covered? :)

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented