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BlackBerry still holds 69% of business, iPhone makes inroads

updated 03:45 pm EST, Mon January 10, 2011

TNS shows iPhone makes incursion on BlackBerry

The BlackBerry still holds a majority lead in the corporate space but is losing ground to the iPhone at smaller shops, TNS found on Monday. Among all businesses, the BlackBerry had 69 percent of the US but saw its share drop sharply outside of big companies. Enterprises with 1,000 or more staffers were dominated by RIM's 81 percent share, but the iPhone now had 35 percent of small business, or twice as much as it had overall.

The gap was credited partly to hesitation from companies to use the iPhone due to Apple's policy limitations on apps and possible security concerns. However, it was also blamed on a degree of inertia from enterprises that are often reluctant to change. They may be forced to move based on pressure from users, TNS said, as 28 percent of personal users were iPhone owners and 19 percent had Android; BlackBerry was still in the lead at 37 percent but no longer secure.

"Larger businesses tend to be slower to adopt new technologies and have greater investment in customized systems," TNS Senior VP Tom Buehrer said. "However, as employees increasingly demand support for multiple Smartphone platforms and IT managers evaluate devices and mobile apps on the basis of delivering business value to their organizations, we expect companies to move away from a single device approach and offer more choices."

RIM has seen its overall share decline in recent months and is now starting to lose its absolute grip on certain companies' smartphone contracts, as companies like JPMorgan and UBS have been testing the option for employees to use iPhones instead. The device often covers at least basic security features such as remote wiping, pushing apps without iTunes and VPN support.

by MacNN Staff



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