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comScore: Android still pulling ahead of iPhone in US

updated 01:00 pm EST, Thu January 6, 2011

comScore says Android at 26pc share, iPhone 25pc

Google is still moving ahead of Apple in smartphone market share, comScore found today. As of November, Google had jumped 6.4 percent in share just over the past three months, putting it at 26 percent share. The move put it just ahead of Apple, which also grew but topped off at 25 percent.

Most of the share drop came at the expense of RIM. The BlackBerry dropped a sharp 4.1 percent at the same time and hit 33.5 percent, putting it within striking distance of both Apple and Google. Windows Phone 7 also wasn't enough to offset the decline of Windows Mobile, as Microsoft's overall share dropped 1.8 points to exactly nine percent.

RIM's shortfall was for the first time enough for it to decline in its overall phone share, not just smartphones; it dropped two tenths to 8.8 percent. With the exception of market leader Samsung, however, four of the top five phone makers declined at the same time. Most of these were traditional phone makers or have been historically weak in the US, such as Nokia.

It's unknown if the next three-month outlook will repeat itself. Verizon is widely expected to launch the iPhone in the next few weeks and could reduce the security Google has in selling through a carrier without access to the iPhone.

by MacNN Staff



  1. bonaccij

    Joined: Dec 1969



    C’mon! Give me numbers! “X% of this”, “X% of that”... doesn’t mean anything. HOW MANY UNITS??

  1. erics

    Joined: Dec 1969



    seriously how about an actual breakdown?
    isnt there a 50 to 1 ratio on android options versus iPhone?

  1. Foe Hammer

    Joined: Dec 1969


    Here's Some Numbers ...

    Apple sells 3 phones in 2 different models with only 1 model being the newest model: the 3GS, the 4 in 16GB and the 4 in 32GB.

    And Android, with all of the manufacturers using it on various and sundry models and all of the BOGO Free offers, is barely pulling ahead in the US?

    Of course, who knows what might happen by the end of the month? Folks have such a tough time seeing what's just over the Verizon ... er ... I mean horizon.

    Comment buried. Show
  1. Jonathan-Tanya

    Joined: Dec 1969


    android vs. iPhone = windows vs. mac

    The particular metric discussed here, lags behind, because it includes all subscribers, including those who have had their phone for years.

    Of recent sales, Palm, Microsoft, RIM are doing even worse that this chart would indicate, and Androids lead of Apple is much larger than this graph indicates....recent sales show where metric like these are headed - and it is clear, RIM is going to lose its number one spot, and it will be gained by Android.

    AT&T is gearing up for a major push as an Android vendor, Verizon gearing up to handle iPhone sales, but the overall trend, of the market coalescing around Android is quite clear, and these moves by Verizon and AT&T - aren't going to change the fundamentals.

    It's like windows vs. mac all over again, with windows everywhere, and mac being vertically integrated - with the same results as before, all over again.

  1. wrenchy

    Joined: Dec 1969



    Yes it certainly indicate that doesn't it?

    Whatever the case, the next few years will be interesting times indeed. Will history repeat itself?? We'll find out in a few short years.


  1. facebook_Scott

    Via Facebook

    Joined: Jan 2011


    Sure that's It . . .

    Yep. Apple of the 80's all over again!

    When Apple repeats itself and goes after the Gold Standard which focuses SOLELY on making as much profit on 20% HIGHEST QUALITY part of the business as the entire rest of the 80% of the c*** makes.

    And THEN when Apple (Key Point Here) runs off the Guru of Quality Products and replaces him with a CEO that only knows how to lead a company whose average product cost 75 cents (per bottle).

    And THEN when Apple gets VERY GOOD at replacing its HIGH QUALITY products with LOWEST QUALITY BIEGE c*** and still thinks it can charge the HIGHEST PRICES.

    THAT is when the Apple of the 80's returns!!!

    The Apple of the Current Era will soon be the most valuable company IN THE WORLD.

    The Apple of the Current Era will continue to defy the presses "logic" time and time again - mainly due to the fact that "SPIN" is actually quite ILLOGICAL, in fact. Did the Press seem to forget that these comScore stats leave out that there are as many iOS iPod Touches out there as iPhones? (That's Double that DDDrrroid Stat right there.) Did the Press seem to forget that these comScore stats leave out that there are soon to be ALREADY half as many iPads out there as there are DDDrrroidz? (That's nearly 2 1/2 times the DDDrrroid stat now.) Did the Press seem to forget the inevitability of that Verizon iPhone whose absence has resulted in an estimated HALF of DDDrrroid users "settling" until their carrier has an iPhone Option? (That will SERIOUSLY BUILD on the ALREADY 2 to 2 1/2 times market share that iOS has over Android.)

    Gee, go figure. Average age of those pointing out the demise of Apple these days is about 20 years older than it was 20 years ago. The Current Tech Era of Apple includes APPLE. And then the rest of the companies that COLLECTIVELY try to compete. That just keeps the Passionate at Apple to be motivated to stay way out ahead of the Competition as usual.

  1. Cronocide

    Joined: Dec 1969


    It's not about which one is better....

    ...because we all know which one is.

    The key here is that google has created a cheap little OS here that gives consumers an opportunity to choose not to spend money on something that works. People like a choice, even if it's a choice between something that works and something that's cheap.

    I agree with Jonathan-Tanya in view that the cheap will always sell better than the luxurious. Uneducated people will not care whether a product works or not if it is cheap. And so Windows sells. And so Android sells.

    We need to get used to the fact that Apple's products will always be a minority because they actually work. People will always buy what's cheaper because it does the job and nothing more. The economy could never support a world run on Macs.

    But I will never buy a computer or a phone from anyone other than Apple.

    Think Different Forever

  1. Sabon

    Joined: Dec 1969


    Not completely like Windows vs Mac

    The difference this time is that Adroid phones are literally being given away for free while Apple is getting over 35% of all profits in the phone industry. Amazing.

    Will it continue? If you think you ABSOLUTELY know, then you should sell everything that you have and buy stock in the company you fill will make all the money. Personally I'm not that secure on what will happen. I admit I don't know the future. I just want lots of competition (except that I hope MS does so bad that they drop out).

  1. facebook_Martin

    Via Facebook

    Joined: Jan 2011


    However, iOS installed base is still double Androi

    However, Apple's overall iOS installed base is still double the size of Android and daily sales of iOS devices look to still be greater than Android. Comscore only counts the iPhone not the hot-selling iPod Touch or iPad despite including tablets like the Dell Streak and Samsung Galaxy Tab in their Android smartphone OS figures.

    My question to you is: what are smartphone *operating system* marketshare figures useful for?

    If your answer is “so developers and consumers can see which is the largest platform for their software”, then why are you not including all iOS devices in your analysis? If you do that, then Apple’s installed base suddenly doubles and leaves both Android and Blackberry in the dust.

    If you answer that OS marketshare figures are important for advertisers, then again, why not include all iOS devices that share the same mobile browser and app platform?

    If you answer “so 3rd party hardware peripheral manufacturers know which platform to target” then you should be considering the far larger number of iOS devices that all share a common dock connector and standard form factor compared to the completely fragmented form factor and dock connector standards of the myriads of much smaller competitors.

    Of course consumers also want to know which phone has the most dock-equipped audio systems, car steering wheel interfaces, clock radios, etc and of course the answer is the iPhone which is virtually unchallenged in this regard.

    The fact is that Comscore includes tablets like the Streak and Galaxy Tab in their figures because Google requires all tablets include cell phone hardware in order to get access to the Android Marketplace. However, Comscore does not count the iPod touch and the iPad. The iPod touch even by itself boasts sales close to that of the iPhone, particularly during the pre-Christmas quarter.

    With the iPod touch and iPad completely obliterating the opposition in mini tablets and tablets respectively and sales of both equalling iPhone sales, Apple still has by far the largest mobile OS platform installed base easily doubling that of Android.

    In terms of new sales, back in October Apple was selling 270,000 iOS devices a day (peaking at 300,000 on some days) when Google was activating 200,000 Android devices. Recently Google announced they had hit 300,000 activations a day, and while we haven't yet heard what Apple's latest figures are it is highly likely they will be higher than Android thanks to the usual pre-Christmas sales surge of all iOS devices.

    If you are only interested in smartphones, then why aren’t you comparing Samsung, Motorola, HTC, etc all individually against Apple and RIM? After all, operating systems are only interesting if you are comparing app platforms.

    Why can’t analysts make comparisons that are actually useful?


  1. honkj

    Joined: Dec 1969


    particularly bizarre...

    what is particularly bizarre about comscore numbers is that Apple had 16.24 million sales of iphones... JUST IPHONES, much more than the 14.2 million sales of RIMM last quarter, and had a similar result the quarter before...

    yet RIMM's "market share" was placed at 33% two quarters ago too from Nielson... the same as it is today.... from Comscore... or conscore would be more accurate...

    obviously Comscore guessed the incorrect iPhone numbers, and no one on the planet knows the real Android unit numbers... as if giving phones away for 1 cent on measures anything anyway....

    in reality, (where money changes hands) Apple is far and away leading not only Android, but RIMM as well....

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