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Q1 iPad forecasts vary up to 7.54 million

updated 09:45 am EST, Fri December 31, 2010

Average amounts to 6.35 million

Professional and amateur analysts alike are widely split on how many iPads Apple may have sold in the fiscal quarter which ended Christmas Day, Fortune notes. Predictions for Q1 2011 are said to be more conservative than those for Q4 2010, which were so overeager that they were off by as much as 2.3 million. By contrast, the gap between present top- and bottom-end estimates amongst a group of 27 analysts is 2.54 million.

The smallest estimate comes from Hudson Square's Daniel Ernst, who expects just 5 million iPads. The largest number is 7.54 million, attributed to Bill Shope from Goldman Sachs. The average comes out to 6.35 million; the person closest to this number is Canaccord Genuity's T. Michael Walkley at 6.3 million.

Q1 sales should be helped by two main factors. The first is simply the holidays, in which the iPad has been one of the most sought-after gifts. Apple has also been greatly expanding the distribution of the tablet, not only to more countries but to more retail chains in the US such as Target and Walmart. Official Q1 results will be announced on January 18th.

by MacNN Staff





  1. iphonerulez

    Joined: Dec 1969


    The device of the year iPad will probably

    end up driving Apple's share price down because of analysts' projections. Apple will likely sell close to 13 million iPads in 2010 and it will be considered a financial failure because Apple didn't sell 14 million, thanks to those stupid and wild guesses made by those jerks. How successful does a product have to be to drive up Apple's share price. The Kindle is driving up Amazon's share price and no analyst even knows exactly how many Kindle's Amazon is selling.

  1. Camelot

    Joined: Dec 1969


    Poor headline

    The headline of this article is misleading - it implies the variation in analysts forecasts vary by by to 7.54 million, whereas the reality is that the highest analyst estimate is for 7.54, therefore the variation is, by definition, significantly lower than this.

    At the very least there should be a semicolon between the two elements of the headline:

    > Q1 iPad forecasts vary; up to 7.54 million

    or the headline should better indicate the variation between estimates:

    > Q1 iPad forecasts vary by up to 2.54 million

  1. global.philosopher

    Joined: Dec 1969


    Poor headline....


    Anyway - I reckon 14 million were sold for 2010...its a nice round number and seems realistic.

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