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Apple files for 'VoicePass' trademark

updated 12:20 pm EST, Thu December 23, 2010

Covers little-known feature of Apple tech support

Apple has filed for a US trademark on the term "VoicePass," reports say. The application was submitted under the "Construction and Repair Services" category, which covers an extremely broad range of potential uses. Specifically, though, the trademark is meant to cover a generally unknown feature of Apple technical support.

The VoicePass option is briefly mentioned on Apple's Support Profile pages. People who opt into the service can have a phone number automatically recognized, saving the need to check ID when talking to Apple support staff. Several limitations exist however. VoicePass is only available in Canada and the US for example, and then only for a single number per customer. Americans alone can choose to receive text messages from Apple.

The service first became accessible in September, a part of Apple's Express Lane platform for web-based troubleshooting. Apple has also filed for a separate trademark on that name.

by MacNN Staff



  1. landoncube

    Joined: Dec 1969


    Multiple phone numbers ARE available

    I signed up for Voice Pass this month. The rep took two phone numbers from me for the identifying service.

    This may not sound like a big deal or an important service, but it is proactive by Apple. I love avoiding giving a serial number or Apple Care number. It really speeds things along.

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