AAPL Stock: 105.22 ( + 0.39 )

Printed from

Apple files for 'VoicePass' trademark

updated 12:20 pm EST, Thu December 23, 2010

Covers little-known feature of Apple tech support

Apple has filed for a US trademark on the term "VoicePass," reports say. The application was submitted under the "Construction and Repair Services" category, which covers an extremely broad range of potential uses. Specifically, though, the trademark is meant to cover a generally unknown feature of Apple technical support.

The VoicePass option is briefly mentioned on Apple's Support Profile pages. People who opt into the service can have a phone number automatically recognized, saving the need to check ID when talking to Apple support staff. Several limitations exist however. VoicePass is only available in Canada and the US for example, and then only for a single number per customer. Americans alone can choose to receive text messages from Apple.

The service first became accessible in September, a part of Apple's Express Lane platform for web-based troubleshooting. Apple has also filed for a separate trademark on that name.

by MacNN Staff





  1. landoncube

    Joined: Dec 1969


    Multiple phone numbers ARE available

    I signed up for Voice Pass this month. The rep took two phone numbers from me for the identifying service.

    This may not sound like a big deal or an important service, but it is proactive by Apple. I love avoiding giving a serial number or Apple Care number. It really speeds things along.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines


Most Popular

MacNN Sponsor

Recent Reviews

Sound Blaster Roar Bluetooth speaker

There could very well be a new king of the hill for Bluetooth speakers, with Sound Blaster's recent entry into the marketplace. Bring ...

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this ...

Plantronics Rig Surround 7.1 headset

Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...


Most Commented