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Microsoft ships 1.5m Windows Phone 7 devices in six weeks

updated 10:40 am EST, Tue December 21, 2010

Microsoft says 1.5 million WP7 phones sold

Microsoft on Tuesday finally addressed silence on Windows Phone 7 numbers and said its hardware partners shipped a combined 1.5 million phones over the past six weeks. It didn't say how many of those had been activated, however, suggesting a portion was unsold stock.

The company added that it now had over 4,000 apps in Windows Marketplace and over 18,000 developers. While still much smaller than most established mobile app stores, the growth is reportedly faster than Android and could lead it to have the third-largest store within a year, IDC added. At its current rate, it would grow larger than BlackBerry App World's current 15,000-app library but would still trail Apple and Google.

Mobile Communications Business and Marketing Corporate VP Achim Berg said in a company-staged interview that Microsoft acknowledged sales wouldn't challenge obvious rivals immediately.

"We know we have tough competition, and this is a completely new product," he argued. "We're in the race - it's not a sprint but we are certainly gaining momentum and we're in it for the long run."

While its shipment rate wasn't expected to compete with that of the iPhone or Android, WP7 has averted performance similar to the ill-fated Kin and is growing faster than the iPhone did when it launched over three years ago. It took roughly 2.5 months for Apple to reach its first million units and didn't pass 1.5 million until fall 2007. Microsoft has been helped both by a larger overall smartphone market, by selling around the world, as well as by having multiple hardware partners, focusing mostly on HTC, LG and Samsung.

Sales are likely to pick up in early 2011, when Sprint and Verizon come onboard and the second wave of WP7 phones is unveiled between CES and Mobile World Congress in February.

by MacNN Staff



  1. jpellino

    Joined: Dec 1969


    4,000 apps from 18,000 developers?

    Wow. That's 4.5 developers per app.

  1. climacs

    Joined: Dec 1969


    padding numbers for year-end

    kind of like when you have a 1,000 word report due...

  1. pairof9s

    Joined: Dec 1969


    RE: 4,000 apps...

    Yes, developing a f*** app has proven to be much harder on the WinPho 7 platform.


  1. DeezNutts

    Joined: Dec 1969


    Re: jpellino

    Actually it means there are 4,000 published applications so far with 18,0000 developers working on who knows how many more that are coming.

  1. cal6n

    Joined: Dec 1969


    Lies, damned lies and statistics...

    Microsoft has a long and distinguished history of channel-stuffing. Many of these "shipped" units will spend their entire lives languishing in some telco-or-other's warehouses. Expect the real figures to leak out about a year from now and for them to be completely ignored by all but the more marginalised tech sites.

    Plus ca change...

  1. Onceler

    Joined: Dec 1969


    I wonder

    how many of those 18,000 developers have email address that end in

    Regardless, we all need to take these amazing numbers at face value. Because of course Microsoft has never massaged their numbers in a press release -- nah that's never happened.

  1. Jonathan-Tanya

    Joined: Dec 1969


    Win7 is real

    1.5 million devices is not stellar, but Win 7 demand is real, if not exactly world beating.

    Is android up to 300K per day now? So this represents less than a week for android, but for WinMo took 6 weeks.

    Similarly this is a launch weekend for Apple, not a six month period.

    Comparing it to 2007 is a bit surreal, in my mind. They can say its a brand new product all they want, but they've been in the marketplace the entire time. yes, Win 7 is a break from WinMo 6.5, but they are largely selling to the same customers.

    So its more of an improvement than the typical upgrade - great, that's great, that, however doesn't mean you change the analysis, it's a slow seller, and they have a lot of work to do.

    But claiming its completely fake - ridiculous, its not completely fake, the phones are selling, and will likely sell even better in 2011, before, maybe slowing sales in 2012.

    I personally don't think the marketplace really wants to be fractured long term, and if things coalesce around Android as expected, MS could get squeezed out. Apple will probably be OK....but the rest will probably struggle and eventually give up.

  1. freddymac

    Joined: Dec 1969


    WP7 will kill the Apple iphone

    I predict that Apple will close down by Christmas 2011!!!!!!
    That's it, that's the ticket, yea. They'll go out of business, yea!!!!!!!
    Sorry, was having some kind of flashback. Forgot to take my pills today...........

  1. Mr. Strat

    Joined: Dec 1969


    Where are they hiding?

    Betcha most of them are stored in the locked cabinets in Walmart displays where they keep the Zunes they can't sell.

  1. Foe Hammer

    Joined: Dec 1969


    For a SmartPhone ...

    ... the Windows Phlop 7 is barely outselling the new Apple TV. Or at least outshipping it. At least for now.

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