updated 09:10 am EST, Tue December 21, 2010
Christmas ad debuts with less than week left
Apple has begun airing a new TV ad for the iPhone 4, dubbed "Under the Covers." The spot once again concentrates on FaceTime video calls, this time with a father pretending to be Santa Claus in a conversation with his son. The ad is airing unusually close to Christmas, with only a few days of potential Christmas shopping left.
FaceTime has been a regular theme in ads for the iPhone 4. Video calling remains a relatively rare feature on North American phones, and the iPhone 4 was the first iPhone model to include a forward-facing camera. Apple has since expanded the concept to the Mac and fourth-generation iPod touch, and appears poised to do the same with the second-generation iPad.