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Sony seeing Reader sellouts worldwide

updated 12:20 pm EST, Sat December 18, 2010

Sony Reader near dry worldwide

Sony in a pair of updates today said that its new Reader line was selling well enough that it was facing sellouts worldwide. The two higher end models, the Touch Edition and Daily Edition, are likely to run dry before Christmas. The company wouldn't give numbers but said to CNET it was selling in the "millions" much like Amazon's sales.

Both Sony Japan and its international unit said that, contrary to expectations, the lowest-price Pocket Edition wasn't selling as well and was still in healthy supply. The company explained to Tech-On that Japanese sales may have been helped by selling in three bookstores in Tokyo and Osaka, where expectations were low but demand proved to be much higher.

The results may have been vital to Sony, which has struggled to compete against not only the Kindle and Barnes & Noble's Nook but the iPad. Both Apple and Sony have small influence in the US so far, and Sony only just returned to Japan after seeing commercial failure years earlier. Sony has typically struggled as its devices are usually more expensive and have fewer features. To date, it has also stayed out of the tablet market and thus been left out of those who want color reading or multi-role devices.

by MacNN Staff



  1. dliup

    Joined: Dec 1969



    No concrete number so they can't get into trouble for report bad numbers.

  1. global.philosopher

    Joined: Dec 1969


    Oddly appealing.....

    but I thnk with most unusual designs it would quickly look tired.

  1. SunSeeker

    Joined: Dec 1969


    I'm selling mine - Please don't buy it

    I got it for free, but didn't realise that it has no wifi and you can't buy books on the device

    Other than that it's a nice size etc, but compared to the kindle, ahem - just buy the kindle

  1. rumplestiltskin

    Joined: Dec 1969


    Yes; buy a Kindle...

    ...and get locked into a proprietary book format that no one but Amazon uses. Or go through the trouble of converting your open-source ePubs into the proprietary format by uploading them to Amazon and have them lock it up for you.

    Or buy a Sony and get the same screen but with the ability to buy books from many other sources (DRM-supported if that's your preference) or load standard (non-DRM) ePubs or PDFs...and do it without having to connect to anyone's MotherShip for their approval. Just plug it into your Mac (or PC) and drag 'n drop.

    Other than the above (and some minor differences in UI), the Sony does cost more. So trade in your old Palm Pilot (you know, that one in the cabinet that's worthless) and get a $75 credit from Sony. (They took mine and gave me $75.)

    It's still not an iPad (which I own and love) but the Sony lets me read eBooks in daylight!.

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