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RIM claims companies delaying 'other tablets' for PlayBook

updated 05:50 pm EST, Thu December 16, 2010

RIM insists companies delaying iPad for PlayBook

RIM during the call discussing its fall 2010 results claimed that companies were delaying their iPad plans to test the BlackBerry PlayBook. Co-CEO Jim Balsillie said that existing BlackBerry customers were stalling plans for "other tablets" to see if the PlayBook was worth the expense. Pent-up demand for the PlayBook was "really overwhelming," he said.

Companies would adopt the tablet due to concerns about security. There hasn't been a client that "hasn't beaten us down" to try and get the PlayBook, Balsillie said, citing Fortune 500 firms as examples. Exchange, Flash and other elements were also drawing customers, as they would mirror the desktop experience.

The executive criticized Apple and insisted that RIM had already claimed the advantage in performance over the iPad from the dual-core 1GHz processor. It would also provide a more accurate web experience and eliminate the need for proprietary tools and "unnecessary apps," he said, taking a shot at native iPad apps converting existing websites. Many of the claims were purely theoretical as the PlayBook isn't unofficially expected to ship until March in the US, just before a second-generation iPad that will likely have its own dual-core processor.

The Canadian firm added unusually that its predictions for early 2011, which gave it $5.5 billion to $5.7 billion of revenue, omitted the BlackBerry PlayBook altogether and hinted that this might grow. Although deliberately not mentioned by name, the iPad was almost certainly the target of the comments as it had 95.5 percent of the whole tablet market in the summer and will have only seen a small impact from the Samsung Galaxy Tab so far.

The statements partly contradict what has been happening in the industry. PlayBook demand may be low based on a cross-section study of corporate buyers. It also lost a major customer at least temporarily with a JPMorgan iPad test run that could see Apple's slate given out, and not the PlayBook, in one of the largest American financial institutions.

RIM also reiterated that it plans larger PlayBook sizes and mentioned that there were "different shapes and forms" of tablets that Balsillie implied would be shown in 2011. For the known seven-inch model, more would be made of its media features and other elements at CES in early January.

by MacNN Staff



  1. chefpastry

    Joined: Dec 1969



    This guy is smoking something GOOD!!!

  1. cmoney

    Joined: Dec 1969



    Co-CEO Jim ballsily said that existing BlackBerry customers were stalling plans...

    There fixed it for ya.

  1. Salty

    Joined: Dec 1969



    Wow whatever this guy is on they should package and give to cancer patients.

  1. mjtomlin

    Joined: Dec 1969


    New and Improved!

    Wait, so their tablet, which will arrive in customers hands in March, 3 months from now, will have better performance than the iPad, which will be a year old at that point!? Wow! That's really hot news and a huge surprise! Really, what do these CEO's think when they say stuff like that?

    Apple has a regular release schedule. Everyone knows that. Yet these people act like Apple constantly falls behind, when in fact they're not. The iPad and iPhone still hold their own in performance even though the hardware of new devices is more powerful.

    And furthermore, why is it always Everyone vs. Apple? This is why these companies begin to flounder. They concentrate on only one front leaving others to attack from different sides. Maybe it just legitimizes Apple products, that all the competition see them as the main target and all other devices are disregarded as c***?

  1. SockRolid

    Joined: Dec 1969


    Corporate IT will wait and see

    "Pent-up demand for the PlayBook was "really overwhelming," he said."

    And I am the King of Sweden.

  1. robttwo

    Joined: Dec 1969



    Balsillie should get together with Ballmer - have a little ball fest with one another's fantasies

  1. MadGoat

    Joined: Dec 1969


    I played with one...

    I had the fortune of playing with a playbook yesterday. It's still a single core prototype model, but it gave us an idea of what the product will be like.

    I have to say. The iPad has nothing to worry about. It's a neat product and may have it's use in tightly controlled enterprise environment which won't allow iPads or other tablets. but in an open market, it will flop. I even put the galaxy Tab a step above this so far.

    Of course as it comes closer to release, we will play with better prototypes and get a better feel. Although, I'm still not holding my breath.

  1. global.philosopher

    Joined: Dec 1969


    I hope this guy never retires...

    I find myself actively seeking his keynotes to brighten my day....he is one of few in the industry ?leaders? worth watching....but I advise steer clear of him in public as he is obviously dillusional and may strike out without warning.

    Seriously, comparing a product that is not on the market yet and will not be until the IPad 2 is out is crazy. Funny thing is both IPad versions will outperform the Playbook on price/performance when the Playbook is finally released because the IPad will be reduced in price and the IPad 2 will be priced at current prices and will be more powerful. Both will most likey have about 100,000 apps and 20 million customers.

  1. freddymac

    Joined: Dec 1969



    Jim Balsillie said that existing BlackBerry customers were stalling plans for "other tablets" to see if the PlayBook was worth the expense. Pent-up demand for the PlayBook was "really overwhelming,"

    "Pent-up" "really overwhelming", but I don't think it's DEMAND. More like Pent-up, really overwhelming BS................ Did Jim and Monkey Boy Balmer go to the same business classes?

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