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Panasonic's Avatar 3D exclusive until February 2012

updated 04:40 pm EST, Tue December 14, 2010

Panasonic to have Avatar 3D to itself until 2012

The Panasonic-exclusive 3D Blu-ray of Avatar will remain so until February of 2012, the company confirmed to AVZombie. The exclusive global digital distribution rights means only those who buy Panasonic's 3D HDTVs or Blu-ray players will be able to officially get the copy of Avatar on Blu-ray 3D. At the same time, the movie will not be released this month, as promised, but sometime early in 2011.

Also, the previous belief that the deal wouldn't last more than a year but simply be limited to first-run editions proved untrue. The deal with 20th Century Fox Home Entertainment will have an expected supply versus demand effect on the value of the second-hand copies of Avatar in 3D, with copies already showing up on eBay for about $150.

by MacNN Staff



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