toggle

AAPL Stock: 105.22 ( + 0.39 )

Printed from http://www.macnn.com

Nike de-emphasizing Nike+iPod?

updated 04:50 pm EST, Mon December 13, 2010

New marketing touts 'running without music'

Nike is directing shoppers' attention away from iPhones and iPods in new marketing, a report notes. In some ads appearing in stores, the sports gear maker is advertising the Nike+ SportBand as "the freedom of running without music." The SportBand attaches to a wrist, and tracks statistics like distance and speed that can later be transferred via USB.

For years Nike has been more concerned with promoting the Nike+iPod Sport Kit, which uses the combination of a shoe sensor and an iPhone, iPod nano or iPod touch to track the same statistics. Unlike the SportBand, however, which premiered much later, the Nike+iPod kit has always been focused on integrating music into runs. It may have been rendered partly obsolete by the debut of a Nike+ iPhone app, which uses an iPhone's accelerometer and GPS sensors to capture much of the same data.








by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. Foe Hammer

    Joined: Dec 1969

    0

    For When You Just Want A Nice, Quiet Run

    Maybe Nike will succeed in extending this to other sports like football: "For when you just want to sit and watch a nice quiet game in the stadium."

  1. Eccent

    Joined: Dec 1969

    -2

    Sure...

    I have a friend who won't run a race with me because headphones aren't allowed and he doesn't have the mental stamina to run without music.

  1. Eldernorm

    Joined: Dec 1969

    0

    What a joke.

    If I am not mistaken. There is no requirement for your iPod to be playing music when you run. However, If you would like some music later in the run, I am sure this wrist band WILL NOT play music.

    Just a thought here.

    en

  1. testudo

    Joined: Dec 1969

    +1

    Re: Sure...

    I have a friend who won't run a race with me because headphones aren't allowed and he doesn't have the mental stamina to run without music.

    Um, maybe it's because he doesn't have the mental stamina to listen to you for the entire race.

  1. testudo

    Joined: Dec 1969

    0

    Re: What a joke.

    If I am not mistaken. There is no requirement for your iPod to be playing music when you run. However, If you would like some music later in the run, I am sure this wrist band WILL NOT play music.


    However, if I am not mistaken, there IS a requirement for you to carry along your iPod, and keep it on, when you run.

    And couldn't this just be that Nike has a new device for the market of people who don't listen to music and don't want to haul around their iPod with them (and dealing with lousy headphone cables and earbuds flying out)? Or only have a large iPod Touch or iPhone and don't want to go out for a run with a $300 piece of electronics strapped to their arm, showing every potential thief in sight what you have? Or for those who don't even have an iPod?

    Oh, no, it can't be that. It must be Nike dissing Apple by not promoting Apple's product to use their device. That must be it.

  1. testudo

    Joined: Dec 1969

    0

    Re: What a joke.

    Actually, the joke is on the people who even use the nike+ stuff. I was checking it out on Amazon and saw all the comments that said the device barely lasts three months, and that's if you only use it when you run. If you forget and leave it in your shoe all day, it dies a quick death.

    And replacing the battery is a non-starter, so it's off to buy yet another $15 transmitter.

    Cha-ching!

  1. donmontalvo

    Joined: Dec 1969

    0

    comment title

    I'd like to see both...music for LSD (long slow distance) days...GPS/HR for training. :)

    Don Montalvo
    Dallas, TX

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Sound Blaster Roar Bluetooth speaker

There could very well be a new king of the hill for Bluetooth speakers, with Sound Blaster's recent entry into the marketplace. Bring ...

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this ...

Plantronics Rig Surround 7.1 headset

Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

toggle

Most Commented