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Amazon says 'millions' of Kindles sold in 73 days

updated 12:30 pm EST, Mon December 13, 2010

Amazon ships more Kindles in 73 days than all 2009

Amazon has posted a public thank you that gave insight into the high demand for the new third-generation Kindle e-book readers. The company shipped "millions" of the e-readers in the past 73 days. It sold more Kindles in these 73 days than in all of 2009.

The redesigned Kindle offers a new, entry-level, Wi-Fi-only model for $139 that has been credited with an uptick in both device sales and in e-book sales. The online retailer has already anticipated e-books outselling paperbacks next year.

Amazon has repeatedly refused to provide definite e-reader unit sales, arguing that it's a competitive secret, but the results point to a sharp increase that may help it hold off rival platforms. Apple shipped 4.19 million iPads in the summer and will likely have shipped more in the fall, but not all use it for reading. Barnes & Noble has never released its cumulative figures but recently revealed that it's shipping 18,000 Nook Color readers per day, or at least 540,000 per month before including usually more popular-selling e-paper versions.

by MacNN Staff



  1. dliup

    Joined: Dec 1969


    I bet

    I bet it's 2 million (low compared to iPad), otherwise they would release the number.

  1. snappy22

    Joined: Dec 1969



    I have difficulty believing that. Bezos is known to exaggerate in regards to the Kindle. Until we get color e-ink, Kindle hardware just underwhelms.

  1. andrewbw

    Joined: Dec 1969



    Everyone else must lose in order for Apple to win. Only iPad. Only iPad. Only iPad. No other shall claim the throne.

  1. Peter Bonte

    Joined: Dec 1969


    re: Remember

    The Kindle and iPad can coexist if the price is low enough, they both serve a different market.

  1. Jonathan-Tanya

    Joined: Dec 1969


    obviously millions

    Bezos is certianly not known for exaggerating, mr.snappy22 - I don't know where you got that from, pulled it out of thin air I expect.

    anyone who sells books can tell you that Kindle is where the sales are going. Just look at your sales figures - did you sell a ton on iBooks, a ton on B&N? Or are your Kindle sales leading the way?

    The answer is your Kindle sales are leading - this isn't pulled out of thin air, this is looking at real numbers.

    Obviously that points to strength of the Kindle market - yes Kindle is also available on iPad - but the Kindle reader is where most people buy the Kindle products.

    It's clear the product is selling well - there is no reason to doubt it.

  1. Jonathan-Tanya

    Joined: Dec 1969


    "the fact is that people don't read anymore"

    "the fact is that people don't read anymore" - Steve Jobs.

    I didn't like the fact that Mr. Bezos was personally attacked in such an unfair manner.

    Is it fair to point out that Mr. Jobs is well known for having made the above statement? Prior to entering the e-books market himself.

  1. broohaha22

    Joined: Dec 1969


    Kindles rock.

    Kindles rock. And I say this as an iPad owner (my wife owns the Kindle). Reading on it is far easier on the eyes than on an iPad. The iPad, on the other hand, has many other features and capabilities that outweigh the Kindle for my needs, but as a standalone basic reader, the Kindle is pretty great. I absolutely love the display's quality.

  1. wrenchy

    Joined: Dec 1969


    re: Kindles rock

    >>>Reading on it is far easier on the eyes than on an iPad.

    This changes everything

  1. climacs

    Joined: Dec 1969


    kindle is OK

    it does one thing and it does it well

    plus Amazon has had time to go through iterations of the Kindle and improve it

    OTOH, whatever lame-a$s reader Barnes and Noble or Borders has... ain't going anywhere.

  1. jdonahoe

    Joined: Dec 1969


    It only take one million to be a millionaire

    It only take one million to be a millionaire. Terminology can be a tricky.

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