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iTunes' Ping adds playlist creation, publishing

updated 11:00 am EST, Sun December 12, 2010

Playlist, more artists may help increase interest

iTunes has quietly added playlist creation to its Ping social service, allowing users to import an existing playlist from the iTunes or create a new one on the spot, and share it with friends and strangers. Playlist creators can opt to allow friends to add songs to the playlist, and the list remains open for the originator to edit, add to or re-order. Any song available on the iTunes store can be used as part of a playlist.

Following its inability to work out a deal with Facebook, Apple has opted for a path of low-key, subtle additions to Ping over time, recently adding Twitter integration, and a short-lived Ping sidebar that was quickly revamped to be less intrusive to those signed up to the service, and removable for those who opted out.

Most recently, the company has taken to e-mailing iTunes users and offering early access to a previously-unheard Michael Jackson song to try and drive more utilization of Ping. While Ping has at least one million subscribers, the activity and popularity of the service has remained uncertain.







by MacNN Staff

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Comments

  1. mr100percent

    Joined: Dec 1969

    0

    Negativity

    I don't know why so many people are negative about Ping. It grew tremendously fast with millions of subscribers and fan posts as populous as Facebook; just look at any celebrity's post and the hundreds of comments following it.

    The service is a success, anyone who thinks otherwise isn't much of a music fan or mistakenly thought its purpose was to kill Facebook.

  1. testudo

    Joined: Dec 1969

    -2

    Re: Negativity

    I don't know why so many people are negative about Ping.

    Well, let's see. First, Apple basically pushed it on all their iPhone/iPod/iPad customers and said "Here, you need the new iTunes. And, by the way, we're slapping this new service Ping all over the application and making it as annoying as possible because we think you should be using it!"

    Next up, it's the "OK, how many damn social media sites does one person need to be on?". If you're already facebooking and/or twittering, do you want yet another silly site you 'need' to keep updated just so someone else you know can see what you're liking in music these days (as if they care)? If Apple integrated with Facebook, it might be OK. But, of course, those 'onerous' terms of Facebook's (probably meaning that Facebook refused to bend over and make every change that Apple wanted) led to Apple rolling their own.

    As I would say "eWorld, meet Ping. Ping, eWorld."

    It grew tremendously fast with millions of subscribers

    That means nothing. The way it hooked into iTunes, I wouldn't be surprised if half of those subscribers 'subscribed' by mistake. It isn't like signing up for Facebook. All you had to do was click a button.

    and fan posts as populous as Facebook; just look at any celebrity's post and the hundreds of comments following it.

    Wow. Who cares about some celebrity post? What are non-celebrity pages like? How many real active users use the service daily or weekly? It's nowhere near Facebook (and it shouldn't be, since Apple poised theirs as being focused on music, not 'life').

    The service is a success, anyone who thinks otherwise isn't much of a music fan or mistakenly thought its purpose was to kill Facebook.

    What does being a music fan have to do with Ping? Music lovers love music. Ping/FB/Twitter users who follow the posts of musicians are in the category of 'celebrity lovers'.

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