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Danish tabloid takes Jobs, Apple to task for prudish rules

updated 03:20 pm EST, Mon December 6, 2010

Accuses Apple of fostering 'nanny state'

A Danish tabloid, Ekstra Bladet, has taken to pillorying Apple and its CEO over the rejection of an iOS app, Fortune writes. The Danish newspaper has a regular feature called "Side 9," depicting a topless or fully naked woman. App Store rules forbid material that can be interpreted as pornographic, which recently resulted in the Ekstra Bladet app being blocked from sale so long as the Side 9 section is included.

The paper has refused to remove Side 9 from the software, and is currently engaged in a campaign criticizing Apple policies. A Monday cartoon depicts Steve Jobs painting over one of the Side 9 girls, and an editorial calls the company "narrow-minded," having deemed the nude women too offensive despite their being allowed in Denmark. Apple is accused of representing a "nanny state" that controls the smallest details of a person's life.

"Danish legislation becomes inoperative by a private American company. No matter what it is about, no one should tolerate it. We will certainly not," a translated portion of the editorial reads.

Apple recently barred another Danish publication from the App Store, Android Magasinet. That case may be more controversial, as the magazine simply talks about the Android platform, Apple's main competition in the mobile realm. There are no App Store rules expressly forbidding publications about Apple rivals.

by MacNN Staff



  1. wrenchy

    Joined: Dec 1969


    Oh. She's hot.

    Why would Steve do a thing like that?

  1. wrenchy

    Joined: Dec 1969


    It's funny how

    the more you try to suppress something, the more publicity you get.

  1. vasic

    Joined: Dec 1969



    Apple doesn't really care much for this kind of publicity. In fact, I wouldn't be surprised that when they are on the fence about blocking an app, that they would rather choose to block it, in order to gain this type of publicity. Vast majority of Apple's users prefer the "nanny state" policing of the app store (apparently).

    The irony is, the suppressed party is also getting publicity out of this. Nobody has ever heard of this magazine (outside of Denmark, that is), and now we're debating it on a (fairly) high-profile Mac fansite.

  1. WiseWeasel

    Joined: Dec 1969



    Yet another demonstration of how ridiculous it is to apply American sensibilities to other countries and cultures. Across much of the world, violent content is controversial and nudity not at all, yet the clearly American bias favoring the opposite prevails on the App Store. This is morally indefensible.

  1. lkrupp

    Joined: Dec 1969



    It should be pointed out that both MacNN and iPodNN apparently don't have the fortitude, or gonads, to publish the image of the nude woman on this website, do they. Yet they are happy to post an article critical of Apple for doing the same thing. What's up MacNN? You self censor your own web site but when Apple does it too it's suddenly news worthy. Or does it mean MacNN just isn't ever newsworthy.

  1. FireWire

    Joined: Dec 1969


    good one!

    It's about time people make fun of this stupid rule!

  1. Flying Meat

    Joined: Dec 1969


    Takes Apple to task

    as well they should. I would point out though, that only some countries, and some portion of those countries are okay with nudity, and even p*** to a lesser extent. Unfortunately, it is not possible to please all the people all the time.

    Preventing that type of material, as clean and wholesome as we might believe it to be, actually doesn't detract much from the overall experience.

  1. Spheric Harlot

    Joined: Dec 1969



    There's tons of drugstores that don't sell frivolous party-joke condoms, and bookstores that don't sell pornographic manga, and record stores that don't sell Neonazi rock albums - even in Denmark.

    Every single store owner is completely within his rights to curate his wares exactly as he sees fit, and how he deems them to match what image he's trying to convey.

    Apple doesn't give a flying f*** either way about this "publicity", or about whether some morons confused about what Free Speech might actually mean, and about the relationship between national legislature and store policy, feel the need to poke fun.

    Apple have decided what they want to sell, and what not. End of story.

  1. Cronocide

    Joined: Dec 1969


    I'm sorry

    That there isn't p*** EVERYWHERE you look. For heavens sake, isn't anything sacred anymore?

    I thought Apple people treaty beauty with love, not lust.

    I'm sorry that this is my first post to get a negative response, because I know it will.

  1. joecab

    Joined: Dec 1969


    eh, don't care

    The rules will relax more in time. The whole new smartphone phenomenon is still a fledgling one. I still don't think I'm missing out on anything.

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