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iTunes subs held up by Apple, background news app in 2011

updated 03:05 pm EST, Fri December 3, 2010

Apple said unmoving on iTunes subscription plans

Potential plans for iTunes subscriptions have been stalled primarily through Apple's refusal to move on its terms, according to details reportedly gleaned from the talks. The company has put forward an offer virtually unchanged from its regular iTunes terms, where the publisher would keep 70 percent, for a "couple months." Apple's only concession to calls for subscription data would be to give names, e-mail addresses and physical addresses, AllThingsD heard.

The primary objection remained access to credit card data, the sources heard. Publishers have argued that they need it to properly target marketing efforts and to create unified subscriptions where customers get a paper copy along with the tablet edition. Apple has in recent months been clearer on privacy and has regularly refused to let apps get more than a basic amount of information about identification and location.

Some firms in the absence of these details have decided to launch 'blind,' releasing publications without having detailed information to target ads. Some have tried using the tablet edition as a bonus, with People magazine's iPad app giving free access to anyone who already has a paper copy.

Simultaneous with the subscription details, News Corp sources had reportedly confirmed plans for a background iPad newsstand. While digital lead Jon Miller would only briefly acknowledge his firm's iPad news daily, the inside information maintained that an iPad update in early 2011 would let periodicals arrive automatically in the background, much as they do on the Amazon Kindle.

The upgrade, if real, has already been unofficially linked to the launch of a new iPad.




by MacNN Staff

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Comments

  1. droz

    Joined: Dec 1969

    +2

    thanks apple.

    At least someone is standing up for the consumer. If this was Google negotiating the deal, the personal information would have been handed over on a silver platter. Thank the gods that Steve understands privacy issues.

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