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Zynga acquires mobile gaming startup Newtoy

updated 03:30 pm EST, Thu December 2, 2010

Startup known for Games With Friends series

Zynga has announced that it has acquired Newtoy, a Texas-based developer best known for the Games With Friends series of mobile apps. The Newtoy headquarters in McKinney, Texas will now become The Zynga With Friends Studio. The startup's multiplayer platform is said to have attracted a community of over 500,000 players.

Newtoy's popular games, which include titles such as Chess With Friends and Words With Friends, allow users to compete against friends online, pass-and-play with nearby players, or take advantage of automatic pairing with random opponents. Users can engage in chat messaging, or take advantage of push notifications for turn reminders. The platform is also integrated with social networking services such as Facebook and Twitter.

Zynga has yet to disclose terms of the acquisition, but Newtoy CEO and co-founder Paul Bettner will assume the role of VP and GM of The Zynga With Friends Studio. The team will reportedly continue to develop social games based on the Zynga network.

by MacNN Staff



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