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Gap testing Apple's point-of-sale system at Old Navy stores

updated 01:05 am EST, Thu December 2, 2010

Rumored for over a year, testing now underway

Although rumors that Apple was interested in further developing and selling its own in-house touch-based point-of-sale (POS) system have been floating around for a year, Apple has now partnered with The Gap-owned Old Navy to run a pilot program testing the mobile POS solution before bringing it to the wider retail market, according to representatives contacted by 9to5Mac.

9to5Mac received confirmation from an unnamed Gap spokesperson that "we are piloting Apple's iPod-based POS system at a few of our Old Navy stores."

The POS hardware involves a custom backing on an iPod Touch to allow the swiping of bank cards, with signatures being obtained using either a stylus or a finger, and receipts being printed wirelessly on a small, hip-holstered mobile thermal or a nearby printer station.

The system, known at Apple Stores as EasyPay, has been rebranded "ZipCheck" for testing purposes. Apple and The Gap have had a long-standing relationship, with Gap CEO Millard Drexler sitting on Apple's board of directors, and Apple CEO Steve Jobs on the board of Gap. EasyPay is an in-house solution used throughout the Apple retail chain, developed by the company after the retail stores opened; the company originally relied on a Windows CE-based mobile POS solution that, by all reports, was buggy and crash-prone.

The global POS market is estimated at around $9 billion, representing an attractive business market for Apple to get into with great consumer appeal -- though several companies have already started marketing iOS POS hardware/software combinations, most notably Twitter founder Jack Dorsey with his popular Square device. [via 9to5Mac]

by MacNN Staff





  1. MyRightEye

    Joined: Dec 1969



    It could do away with Square which has turned out to be a steaming pile of manure.

  1. Constable Odo

    Joined: Dec 1969


    A pilot program is better than nothing...

    Anything that will help Apple products into business is certainly welcome. Apple needs as many things possible to get it out of investors minds that the company and stock is going to crash either today or tomorrow. Apple has to be as firmly rooted in business as HP or IBM plus have a strong consumer base.

    Comment buried. Show
  1. testudo

    Joined: Dec 1969


    oh good

    Just what we need at more stores. So instead of walking to a known register point, one gets to wander around a store looking for someone to check them out. Large groups of people surrounding someone because, well, they have no idea where else to go. Words being passed between customers arguing over 'who's next'.

    Yeah, that's a solution.

    Oh, last time in an apple store, buying something (iPod car charger maybe? Perhaps my replacement battery, since I have one of those lame laptops that allows the user to just replace a battery). Had to find someone to check me out. Doing so in 'middle' of the store. Wait, I wanted a receipt. So off he goes behind one of the counters to get the receipt from the printer, then bring it back out. Then he wanted to get me a bag. Off again he goes behind a counter to get a bag and bring it back to me. Exactly how is this 'better' than just going to the counter in the first place?

  1. Chris Hutcheson

    Joined: Dec 1969


    oh good

    Sounds like you lead a rough life, faced with such challenges. Suck it up.

    I've never had a problem with this, and would love to be able to use it for my own fine art photography business, particularly at the outdoor shows.

  1. climacs

    Joined: Dec 1969


    gawd, MS suxxxx

    the company originally relied on a Windows CE-based mobile POS solution that, by all reports, was buggy and crash-prone.

    I cannot fathom how a company this incompetent, which misses as many opportunities as it does, is still in business.

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