updated 07:55 am EST, Mon November 29, 2010
UK retailer says Android outsells WP7 15 to one
UK retailer MobilesPlease today provided data that it believed showed Windows Phone 7 sales were unusually disappointing. Just three percent of the company's sales were of devices using Microsoft's new mobile OS. The figure was enough that Android outsold it by a ratio of 15:1 and even Symbian^3 was outselling it by a factor of 3:1 with just one phone, the store told Electronista.
While it acknowledged its own data might be anecdotal, the store checked with other retailers in the area, including carrier-owned stores and Carphone Warehouse. The competitors wouldn't give numbers but noted that the WP7 devices "are not selling" and instead pointed to the BlackBerry, HTC's Android devices and the iPhone as the ones in strong demand. Despite its stature, Carphone Warehouse had no WP7 phones on display and said it "might have one in the back," according to one visit.
The results aren't authoritative and shouldn't be treated as a wholly accurate image of Microsoft's sales. However, they do corroborate both the lack of US launch attention and of reports from the first day of sales in the UK itself. Just two people lined up at Orange's London flagship store on October 21, creating an embarrassment for both the store and for Microsoft as the amount of press outnumbered the actual line.
AT&T has so far said it's happy with initial WP7 sales, but it also launched a Buy One Get One deal limited to just that platform on Black Friday. T-Mobile also had a BOGO deal for the HD7, although this included other phones and was targeted more at getting customers to all its smartphones.