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Acer hopes to overtake Apple in tablets in 2-3 years

updated 11:30 pm EST, Thu November 25, 2010

Acer CEO expects to overtake iPad in 2-3 years

Acer CEO Gianfranco Lanci in a question and answer session after his tablet unveilings this week said that he hoped to beat Apple in the tablet market within two to three years. He expected Acer to get 10 to 20 percent of the field shortly after launch and to take the lead from the iPad later on. Apple's problem was its US-centric focus, which could hurt it where Acer and others were more world oriented.

Apple's iPad sales had also tapered off over the past few weeks, he told Digitimes, without providing evidence.

Lanci added that Acer could take advantage of the scale of its PC business and its retail distribution to get the upper hand over everyone else, including its Asian rival Samsung. The Galaxy Tab creator and ones like it usually sold through traditional carrier outlets where a computer designer had more appropriate retail channels to use. Extensive contacts were helping get deals for the Alivestore that it hoped would keep users loyal to the brand.

The company's expectations are aggressive given the company's late start in the market. Apple's iPad currently has 95.5 percent of the market and won't face any competition from Acer in tablets until April, a full year after the iPad first reached stores. Officials at Acer have also been insisting that netbooks would survive even as sales have been dropping off and retailers have been dropping prices to maintain interest. Chairman JT Wang went so far as to characterize the iPad as an irrational fad that would soon see buyers logically coming back to Acer's PCs.

Apple hasn't given any signs of slowing sales and has also taken some preventative steps by striking some of its earliest deals to sell the iPad subsidized with 3G service, such as contracts through KT in Korea and an expected Orange UK deal.

by MacNN Staff



  1. MyRightEye

    Joined: Dec 1969


    Well, at least he'll...

    at least he'll have a job in 2-3 years - as a comic.

  1. climacs

    Joined: Dec 1969


    entirely reasonable timeframe

    also, in 2 to 3 years I expect to be as wealthy as Warren Buffett and married to Angelina Jolie.

  1. climacs

    Joined: Dec 1969


    money quote

    Chairman JT Wang went so far as to characterize the iPad as an irrational fad that would soon see buyers logically coming back to Acer's PCs.


  1. macmad

    Joined: Dec 1969


    Unfortunately he's right

    about Apple being "US centric", though.

  1. JBytes

    Joined: Dec 1969


    In The Year 2013

    In two to three years, Apple will probably hit the tech world with yet another must-have gadget that'll send this fool back to the drawing board once again.

  1. dliup

    Joined: Dec 1969



    In their dreams. Just like Dell hopes to overtake the iPod in a few years.

  1. JeffHarris

    Joined: Dec 1969


    What's he Smoking?

    Apple, US-centric? To some extent, but Apple has been methodically expanding both the iTunes Store and their retail presence world-wide.

    And sure, show the world a usable tablet that anyone actually wants to buy and THEN come back with marketshare predictions.

    Acer, like all the other tablet-announcing wannabes think that hardware alone... naturally including all the wet-dream inducing ports iPad naysayers howl about NEEDING... when what Apple is REALLY selling is a wide and complete ecosystem of software and various entertainment content ready to be instantly delivered to the devices owned by customers willing to PAY for it.

    Sure, the freebie fantasies of Droidbots sound nice, but do not a profitable business model make.

  1. ASathin8R

    Joined: Dec 1969


    Snow ball's chance in h***...

    I've got an iPad and bought an Android-based Galaxy Tab to check it out. It's awful. The iPad canes it in every way from an end-user point of view. If this guy reckons Acer is going to beat Apple, it had better come up with a better solution than Android or Windows 7 on a tablet.

    Acer will be lucky to outsell any single one vendor of Android or Windows 7-based tablets let alone Apple.


    Comment buried. Show
  1. chippie

    Joined: Dec 1969


    Acer Will Over Take Apple

    Acer has done an amazing job of attaining a large market share in a short time in the desktop, laptop, netbook area. Clearly they have the know how to do it in the tablet area. I own apple desktops. I don't want and ipod or iphone. If I buy a tablet, it won't be an ipad. I insist on having a full OS. And more ways to connect to peripherals. I think that the new 11 inch air is a netbook, but in 2 years when I replace my current ultraportable I hope that another manufacturer will have something with a SSD that can compete for under $700. The device can be a little chunkier( and even plastic), I just want it to be better or similarly spec'd. Looks aren't everything. l am also growing tired of the lockdown that apple does with all it products. I like to tinker, and apple doesn't give one much to tinker with.

  1. Saint_Stryfe

    Joined: Dec 1969


    That Acer could sell more isn't crazy.

    They can ship a lot of stuff and ship it cheap.

    But they'll make no money doing it. Who cares what your market share is if you're burning holes in your pockets keeping it up? Apple makes money at everything it does. It doesn't believe in loss-leaders like Netbooks. They'll make something like it, but as an investor, I want them making money.

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