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iPad tops Netflix, Sony 3D for Oprah's 'Favorite Things'

updated 12:40 pm EST, Mon November 22, 2010

iPad leads Oprah's favorites, may get sales kick

Oprah Winfrey potentially gave a big kick to Apple's sales with the placement of the iPad at the top of her "Favorite Things" list both for this year and for her soon-to-end TV show. Describing it as her "number one favorite thing ever," she gave out free iPads to everyone in the audience and said "words cannot describe" how she felt about its experience. The hostess is known to have been a fan since launch and both gave out iPads to staff and launched an iPad version of her magazine just last week.

The ranking ousted other devices and services in the top five, including a five-year Netflix subscription, a Sony 3D TV, a matching Sony Blu-ray player, a partnership between Groupon and microloaners Kiva, and Microsoft's Bing search engine.

Although the promos will go away with the end of the series, an Oprah recommendation has become an important help to technology sales in the US. The Amazon Kindle is thought to have owed some of its success to earlier advocacy. In-between promotions such as an Xbox 360 Kinect bundle giveaway earlier his month can likewise give a boost.




by MacNN Staff

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Comments

  1. JBytes

    Joined: Dec 1969

    0

    But hey...

    That Oprah cult..I mean..crowd is a tad scary, but this is a good endorsement nonetheless.

  1. Andrew Wray

    Joined: Dec 1969

    0

    Nice

    Very good for Apple

  1. snappy22

    Joined: Dec 1969

    -3

    Not Good...

    Oprah is a religion and a prophet organizing the mindless masses (of mostly white women). We must fear Oprah and her cult. Apple cannot be pleased being linked to this mob.

  1. testudo

    Joined: Dec 1969

    -1

    Re: Not Good...

    Oprah is a religion and a prophet organizing the mindless masses (of mostly white women). We must fear Oprah and her cult. Apple cannot be pleased being linked to this mob.

    What does the s** or race of the people have to do with any of that? Would it be different if it were a diverse set of women? Or diverse in gender, race, and creed?

    And can you explain how the Oprah cult of mindless masses is different than the Apple cult of mindless masses? I mean, except they aren't mostly white woman.

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