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Some TJ Maxx stores carrying iPad for $400

updated 04:45 pm EST, Thu November 18, 2010

Well below normal retail price

At least some TJ Maxx outlets are now selling iPads, accounts say. Although a number of stores across the US have denied carrying any, some in Ohio, New Jersey and New York are claiming to have stock. One in Vernon, New York is said to be selling units for as little as $400, just shy of $100 below the standard price for a 16GB Wi-Fi model.

TJ Maxx has made no formal announcement of iPad sales. One store claims to be holding back stock for Black Friday, however, which could imply that a deal will be revealed in the next few days. Apple has worked hard to ensure maximum retail reach for the iPad during the holidays; beyond its own stores, the tablet can now be found in Walmart, Sam's Club, Target and all Best Buy outlets.

by MacNN Staff



  1. ATPTourFan

    Joined: Dec 1969


    Minimum Advertised Price

    Doesn't Apple typically enforce a Minimum Advertised Price rule of within 5% MSRP?

    If WalMart isn't selling this same 16GB WiFi iPad for $399, I don't know how TJ Maxx could do it. Weird.

  1. Constable Odo

    Joined: Dec 1969


    Yeah, I had also thought that there was a limit

    on how much Apple products could be reduced in price. This could really start an iPad feeding frenzy, though, and drive the Android tablet vendors a little nuts. TJ Maxx would sell out supplies in no time. It could become downright dangerous for shoppers when the store opens on Black Friday.

  1. cmoney

    Joined: Dec 1969


    Uh oh

    Some Maxxinista must've gotten their order wrong and had to offload some iPads.

    Seriously though wouldn't minimum advertised price only apply to authorized dealers?

  1. jpellino

    Joined: Dec 1969



    Even taking a picture of a sign about an iPad is incompatible with flash. At least the sort on that camera.

    I'd rather pay the extra $50 for the refurb and avoid the chance at a seeing a worm's eye view of the 300 shoppers behind me.

  1. bjojade

    Joined: Dec 1969


    Loss Leader

    This is simply a loss leader promo for the company. Even if they got dealer pricing on the iPads, they are selling it below cost. Say they have 100 units that they sell in a store and take a $50 loss on each one. So it costs $5,000 for them to offer this deal, and gets 10,000 people to come into the store that day because they heard about the deal. Pretty cheap advertising, all things considered.

    Apple does have a minimum advertised price for it's authorized resellers. Since TJMaxx isn't an authorized reseller, they can do whatever they want.

  1. wrenchy

    Joined: Dec 1969


    Can I expect

    to find these iToys at the dollar store soon?

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