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HTC, Samsung see Windows Phone, Android dominating phones

updated 12:00 pm EST, Wed November 17, 2010

HTC and Samsung think WP7 and Android to lead

Executives for HTC and Samsung in Thailand today said they expected that Android and Windows Phone 7 would have the greatest influence on the world smartphone market. National manager Nattawat Woranopakul thought that the Google and Microsoft platforms had the "biggest potential" and saw them having large market share worldwide by 2012. Apps and other software would make the difference, he told AsiaOne, referring to custom interfaces like Sense UI or the Sense Hub.

Samsung's mobile marketing lead for the country, Sitthichoke Nopchinabutr, also provided a surprised and hinted that the company might turn on Google and focus primarily on Windows Phone. About 15 to 20 phones based on Android, Bada and Windows Phone would ship in 2011, but the majority of them would use the Microsoft OS. For every 50 Windows devices, 24 would be Android models and just five would use the in-house Bada OS.

The approach if borne out could help WP7 gain substantial share after rapid declines for Windows Mobile in the past few years. It could likewise be a setback for Google as it has counted on both HTC and Samsung for a significant amount of its share gains in the past year. Android has largely benefited from its device-independent design where challengers like the iPhone and BlackBerry have been limited to a similar manufacturer.

Whether or not Microsoft can achieve a similar level isn't certain. It has faced modest lineups at best worldwide and has been docked for missing features present elsewhere, like copy-and-paste text and multitasking.

by MacNN Staff



  1. sgirard

    Joined: Dec 1969



    HTC and Samsung are just sad they can't license iOS.

  1. coffeetime

    Joined: Dec 1969



    propaganda to brainwash clueless people to buy their stuffs.

  1. Fonejacker

    Joined: Dec 1969


    really !!!

    so the worlds fastest selling smartphone aka the iPhone, with the largest number of apps, the best music store and a tablet product thats the worlds fastest selling product of any kind before, will just simply disappear, really.

    I think he's been smoking something illegal, arrest him, for being stupid as well. I think the apps on winphone is just 1,000, Apple 300,000, android 100,000, RIM not sure, I really do believe it will be just iPhone and Android. Possibly 60/40, not sure, if its in Apples favour or Androids, but either way Microcopy are out, so is RIM and Nokia's Symbian. It will take about 3 years or so, to see where the smartphone market is and who has the biggest share. But in Apple's case it makes no difference what the market share is, they will make billions even with this years sales figures, so who cares about market share, when Apple makes all the money.

  1. jdonahoe

    Joined: Dec 1969


    Is this part of the $500 million advertising budge

    Is this part of the Microsoft WP7 $500 million advertising budget? I don't know if Microsoft is getting anything for their money, other than a$$speak (talking out of their respective asses) from their shills.

  1. gor3don

    Joined: Dec 1969



    "Apps and other software would make the difference...referring to custom interfaces like Sense UI or the Sense Hub."

    People will flock to Android and WP7 because of the UI? Is he serious?

  1. iphonerulez

    Joined: Dec 1969


    Having the largest mobile market share doesn't

    necessarily mean having the most influence over the mobile industry. Apple is reaching some of the wealthiest and most influential consumers and that's what will have the most impact over the industry. It was the top execs that were bringing their iPhones and iPads and telling the IT people to get them in use. If Apple uses iAd and gets the largest businesses and wealthiest clients, that will give Apple a lot more influence than having hundreds of thousands of poor people using Android. Adobe sees Apple as a threat to them and Apple doesn't have anywhere's near majority mobile market share. If market numbers only meant influence over an industry, then Nokia would certainly not be losing market share with Symbian.

    Apple can still do things to boost iPhone market share. Even coming out with two different models of an iPhone could boost sales more. I don't mean a less expensive version, just a variant. Heck, even a few different colors would likely appeal to more consumers. Either way, as another commenter mentioned, Apple is making a huge amount of money with lesser market share, so there shouldn't be too much concern about the iPhone not pulling its weight. Apple has ample cash reserve to do anything it needs to do but these rivals don't quite grasp that fact. Apple retail stores and their halo effect is keeping Apple strong up and down the lineup and the more the lineup is integrated the stronger Apple will become.

  1. tfmeehan

    Joined: Dec 1969


    And Apple will just have influence on...

    those with money and the desire to own the phone that the others merely copy.

    Poor, poor Apple, money isn't everything...but it helps.

    Comment buried. Show
  1. wrenchy

    Joined: Dec 1969


    re: Typical

    >>> propaganda to brainwash clueless people to buy their stuffs.

    You mean like the ones that snake-oil saleman Steve Jobs gives wearing his black turtleneck and skinny jeans?

    "Oh, ................ Just one more thing....." Ohhhhhh, Applesauce flows from the eager crowd.
    "It's Revolutionary, it's Magical."

    Steve Jobs is like a classy Billy Mays. Peddling his wares to a bunch of brainwashed clueless people.

  1. slapppy

    Joined: Dec 1969


    They can play Flash

    Most can play Flash content. Thats about the only extra "crappy" thing they can promote to sell their POS.

  1. Jonathan-Tanya

    Joined: Dec 1969


    well duh

    They see big potential in Android & Win Phone 7, which they manufacture, and didn't cheerlead for competitors, HP-Palm, Apple, Blackberry?

    No big surprise there... now Symbian is open and so they could have sold a Symbian phone, same with Intel's MeeGo.

    So the only thing I take from this, is they genuinely aren't seeing opportunity with Symbian and MeeGo - well WOW geez, thanks for that.


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