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Mogul aims at luring Apple assembly to Brazil

updated 01:45 pm EST, Wed November 17, 2010

BMW seen as backup option

A corporate mogul, Eike Batista, is courting Apple with the hope it might be willing assemble products in Brazil, rather than China, a local publication says. MacMagazine notes that Batista is looking for companies to occupy 90 square miles at the Port of Acu, a project under construction in southeastern Brazil, valued at $1.6 billion. Batista is the eighth richest person in the world, having accumulated a net worth of $27 billion based largely on oil and mining profits.

The executive suggests that Brazilians would benefit greatly from Apple's presence because they would no longer have to "pay twice what you pay in the United States." Apple might have several motives to stage assembly in Brazil, such as closer proximity to the US. Should Apple not be willing to set up shop in the country however, Batista says he is alternately ready to lure German automaker BMW.

Another incentive to pick Brazil could involve labor controversies. Apple's largest manufacturing partner, Foxconn, has been accused of maintaining sweatshop-like conditions at its Shenzhen campus in China, while offering low wages in return. A string of suicides has plagued the firm; at least 14 have been recorded during 2010.

by MacNN Staff





  1. Paul Huang

    Joined: Dec 1969


    Just a side note here

    I remember that Brazil has the highest Apple product prices due to tariff, etc. I wonder what this would do to pricing locally (Brazil and S.A.)

  1. MyRightEye

    Joined: Dec 1969



    8th richest in the world, LMAO... Yes, once you remove all the Rockefellers and Rothschilds and their ilk... Otherwise, no chance...

  1. ricardogf

    Joined: Dec 1969



    Well, Eike is a smart guy, so don't be surprised if he jumps from 8th to 1st in a few years. He is one of the most gifted entrepreneurs and risk-takers out there.

    As for Apple's prices in BR, it's obviously a result of the country's traditional protectionism against foreign industries (a legacy from 70s/80s import substitution measures)...however, if you produce locally prices fall by at least 40%, with fewer imported components and tax incentives; so yes, an Apple plant in BR would definitely reduce prices over there.

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