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http://www.macnn.com/articles/10/11/17/apple.spreads.band.across.promotions/

Beatles albums dominate top 50 on iTunes chart

updated 09:35 am EST, Wed November 17, 2010

 

Apple spreads band across promotions


A day after going on sale, the Beatles' discography is controlling the iTunes Store's album charts, Fortune notes. Leading the group is Abbey Road, positioned at number 7. The White Album is at 9, and Sgt. Pepper is at 10. Notably, the Beatles Box Set is number 12, despite costing $149.

The lowest-ranking Beatles album on the list is the Yellow Submarine soundtrack at 49. Apple is currently tying many of its advertising efforts to the band's appeal. The company's front page is dominated by a Beatles graphic, and Beatles-themed ads are now airing on TV.

Marketing efforts are reportedly extending down to Apple Stores, where some high-profile stores should be getting Beatles promotional presentations, while others are replacing FaceTime displays with a simple image of the band. Store workers are said be getting special lanyards, on which the standard tag is swapped with one featuring the cover of Abbey Road. Next to this is a slogan, "The Beatles. Now on iTunes."






by MacNN Staff

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 industry, iTunes, music, Beatles, Apple

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Comments

  1. notagain

    Fresh-Faced Recruit

    Joined: Mar 2010

    0
    11/17, 10:45am | report spam | Reply |

    sound quality is better

    the itunes version is better than the cds. althougn i'm not buying from itunes, this did inspire me to buy the beatles usb thingy with the 24bit flac

  1. lamewing

    Dedicated MacNNer

    Joined: Aug 2004

    -10
    11/17, 10:48am | report spam | Reply |

    A dream?

    I had hoped that the big announcement from yesterday was just a dream...err nightmare. Really Apple, just the Beatles added to iTunes. While nice (I guess) it didn't warrant such hyperbole. But I guess when you are as rich as God you can waste time and money on anything you want...even if it is a life-long obsession with the Beatles. Thanks Steve, but it isn't like you brought the Beatles' music back after 40 years of total censorship...we can buy the CDs, tapes, minidiscs, LPs, SPs, etc....and have been able to for decades.

    Now how about something relevant!!! iOS 4.2?
    Apps for the Apple TV or just the ability to actually rent ALL of the iTunes library?
    A subscription service for iTunes like the Zune service? 10 songs/month to keep + unlimited music!!!???

    I am sure the more serious Apple fanboys can come up with something better than my list!!!!

  1. cmoney

    Mac Enthusiast

    Joined: Sep 2000

    +2
    11/17, 10:53am | report spam | Reply |

    Re: A dream?

    "but it isn't like you brought the Beatles' music back after 40 years of total censorship"

    Ahh, but if it doesn't exist in iTunes, does it really exist? :)

  1. Tharsman

    Fresh-Faced Recruit

    Joined: Nov 2010

    +5
    11/17, 12:10pm | report spam | (1 reply) Reply |

    Re: A Dream?

    I wish people stopped the drama about disappointment. The announcement was in two places: Apple's front page and the rotating banner that displays new iTunes content.

    Even if you don't care about the Beatles, it is obvious (based on how many spots they are dominating now in the top 50 charts, despite being inactive for several decades) that this was indeed huge news for an immense amount of iTunes consumers.

    OK, you don't care about it. Cool, just walk away and wait a few more days for iOS 4.2.

  1. The Vicar

    Junior Member

    Joined: Jul 2009

    -13
    11/17, 12:47pm | report spam | (2 replies) Reply |

    Geez

    This is the first plausible evidence I've ever heard that Apple's sales really ARE all about the hype they generate. The Beatles were incredibly overrated -- lousy songwriters, not particularly good musicians, and not even interesting performers. There must be a lot of Baby Boomers out there who want to relive their childhood.

    (And then I realized: thinking you're a teenager forever and entitled to impose your tastes on everyone else is pretty much the Baby Boomer ethos, the same way that the "Greatest Generation" thinks they're martyrs responsible for everything good in America, as opposed to the more accurate description of "lunkheaded overprivileged reactionaries".)

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -15
    11/17, 12:58pm | report spam | Reply |

    Yeah,

    Like we're supposed to believe these numbers?

    Or do we trust Apple's numbers implicitly and reserve skepticism or claims of outright fakery for the likes of Amazon?

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