updated 09:35 am EST, Wed November 17, 2010
Apple spreads band across promotions
A day after going on sale, the Beatles' discography is controlling the iTunes Store's album charts, Fortune notes. Leading the group is Abbey Road, positioned at number 7. The White Album is at 9, and Sgt. Pepper is at 10. Notably, the Beatles Box Set is number 12, despite costing $149.
The lowest-ranking Beatles album on the list is the Yellow Submarine soundtrack at 49. Apple is currently tying many of its advertising efforts to the band's appeal. The company's front page is dominated by a Beatles graphic, and Beatles-themed ads are now airing on TV.
Marketing efforts are reportedly extending down to Apple Stores, where some high-profile stores should be getting Beatles promotional presentations, while others are replacing FaceTime displays with a simple image of the band. Store workers are said be getting special lanyards, on which the standard tag is swapped with one featuring the cover of Abbey Road. Next to this is a slogan, "The Beatles. Now on iTunes."