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'Hulu for magazines' on Android first as pressure on Apple

updated 09:00 am EST, Thu November 11, 2010

Next Issue tablet mags due on Android first

A joint storefront from top publishers to sell tablet magazines, Next Issue, will launch on Android first and not the iPad, its CEO Morgan Guenther said today. While there weren't any technical obstacles to an iPad version of the store, Next Issue said it would go with an Android version first since it was a "very important tablet platform" and also important on phones. Support for Apple would come in time, he told AllThingsD, but only the Android version would be ready for the early 2011 launch.

The decision to side with Android is already speculated to be a pressure tactic against Apple to get more favorable terms. Google's lighter rules for Android apps, which have both looser rules in Android Market and allow non-Market titles, let publishers offer magazines largely with their own plans. Apple still demands 30 percent of subscriptions from within iOS apps, forcing publications to either charge more or accept lower profits. Apple also won't disclose subscriber data, which hurts the ability to target advertising.

Next Issue may have sway with Apple as its leadership includes executives from some of the most important publishers, such as Conde Nast, Hearst, News Corp and Time. The combination has led it to be called the "Hulu of magazines" for bringing competitors together to help promote a digital storefront. Time Warner chief Jeff Bewkes recently hinted that he wasn't happy with Apple's current terms and was looking forward to deals with "other tablet makers" that would push Apple into allowing similar pricing.

Apple has publicly remained firm, but rumors have mounted in recent months of an iPad newsstand app that would exist outside of iBooks. The platform would partly address technical limitations like background downloading, but it also open the possibility of different conditions than Apple demands on every other store.

by MacNN Staff



  1. thebiggfrogg

    Joined: Dec 1969


    Hulu for...

    tool-oos or other fool-oos who drool-oo at the thought of something as cool-oo as the iPad which now seems to rule-oo. They think they can bring their Android Pad into the pool-oo, but soon find that life can be cruel-oo when you duel-oo with the laws of physics. Hallelu-oo!

  1. dliup

    Joined: Dec 1969



    @thebiggfrogg good one!

  1. rbodgers

    Joined: Dec 1969


    "very important tablet platform"

    Am I missing something?

    Aside from the Galaxy Tab (which is getting scathing reviews, to no one's surprise), there aren't any Android tablets. And Google has strongly advised prospective hardware manufacturers against using existing Android OS versions on a tablet, as they are working on a tablet-happy version of Android as we speak.

    So what are they talking about?

    It sounds like these Next Issue folks are about to have their bluff called. Fair enough.

  1. dliup

    Joined: Dec 1969



    They don't realize that Fandroids are Freetards. Good luck trying to make decent amount of money, morons.

  1. Foe Hammer

    Joined: Dec 1969


    Next Issue Puts The Cart Before The Horse

    I don't buy a tablet so I can read magazines (or read magazines that are not available on other tablets.) I buy a tablet because of the entire ecosystem that exists around it and everything which that ecosystem lets me do (and if that just happens to give me access to some magazines and newspapers as well, great. If not, I simply won't read those publications - on the tablet OR in print.)

    Besides, has anyone looked at a magazine lately? Between support for Flash and now Next Issue, those Android tablets are quickly going to deserve the name AdPad.

  1. smashedbanana

    Joined: Dec 1969



    It's an important platform for them so that they can get on it, realize it sucks, negotiate in vain with Apple and then move back to ITMS.

    Yay NBC/Universal for not doing anything technology/internet right ever!

    We Canadians are still waiting for Hulu!

  1. pairof9s

    Joined: Dec 1969


    Dysfunctional OS

    To support such a dysfunctional OS that no one can agree on which device has which version or cannot have which version, I hope these folks note that they are taking a big that may ultimately be more expensive than the terms Apple has demanded.


    Comment buried. Show
  1. wrenchy

    Joined: Dec 1969


    iPad irrelevant already??

    Whaaa wha wha whaaa whhaaaaaaaaa!.

    Here. Eat this cookie. By the time you're finished, everything will be better.

  1. prl99

    Joined: Dec 1969


    USA Today screenshot

    I hope this isn't the way they're going to display their content. It looks just like the newspaper. I can't read it or even find anything on it on a tablet, unless that tablet is tabloid-paper size. Why can't these publications understand that cramming way too much garbage on one page doesn't allow a reader to find anything, much less be able to read it. Simplify the design and allow the reader quick and easy access to the news--oops! I forget, newspapers are simply a vehicle to sell junk through ads, there never is any real news any more.

  1. MacSpeaker

    Joined: Dec 1969


    Galaxy Tab Gizmodo Review

    Samsung Galaxy Tab Review: A Pocketable Train Wreck

    'This thing is just a mess. It's like a tablet drunkenly hooked up with a phone, and then took the fetus swimming in a Superfund cleanup site. The browser is miserable, at least when Flash is enabled. It goes catatonic, scrolling is laggy, and it can get laughably bad. When better browsing is half the reason to go for a larger screen, that's insanity'

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