toggle

AAPL Stock: 95.63 ( -2.52 )

Printed from http://www.macnn.com

Apple, Dentsu Group seal deal to bring iAd to Japan

updated 09:15 am EST, Wed November 10, 2010

'Creative execution' delegated out

Apple has signed a pact with a Japanese marketer, The Dentsu Group, to bring the iAd platform to Japan in early 2011. Under the new arrangement, Dentsu will be responsible for the selling and "creative execution" of iAd spots in Japan. Apple's role will be limited to hosting and delivering ads, as well as targeting them in the first place. Dentsu claims to be the "world's top brand agency," with over 6,000 clients and just under 20,000 workers.

iAds have only recently become an international proposition. While placements are now reaching people around the world, for a time they were limited only to North America and the UK. Dentsu's involvement -- being handled largely through subsidiary cci -- is likely necessary to break through the language barrier in Japan.






by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Adesso Xtream S3B Bluetooth speaker

Finding a speaker purpose-built for a specific need is challenging. Even when a Bluetooth speaker can be paired with a mobile device, ...

JBL Synchros E40BT headphones

For all the different configurations of headphones on the market, it's always a tough choice for buyers to get something that is just ...

Razer Taipan mouse

The list of gaming devices is growing larger with each passing day. A large number of companies have entered the gaming input arena, a ...

toggle

Most Commented