toggle

AAPL Stock: 101.75 ( -0.04 )

Printed from http://www.macnn.com

Apple, Dentsu Group seal deal to bring iAd to Japan

updated 09:15 am EST, Wed November 10, 2010

'Creative execution' delegated out

Apple has signed a pact with a Japanese marketer, The Dentsu Group, to bring the iAd platform to Japan in early 2011. Under the new arrangement, Dentsu will be responsible for the selling and "creative execution" of iAd spots in Japan. Apple's role will be limited to hosting and delivering ads, as well as targeting them in the first place. Dentsu claims to be the "world's top brand agency," with over 6,000 clients and just under 20,000 workers.

iAds have only recently become an international proposition. While placements are now reaching people around the world, for a time they were limited only to North America and the UK. Dentsu's involvement -- being handled largely through subsidiary cci -- is likely necessary to break through the language barrier in Japan.






by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Autodesk Smoke 2015

Since May of this year, Autodesk has been shipping the highly anticipated update to its high-end post-production video editing suite, ...

Crucial MX100 256GB SATA-3 SSD

While the price-per-gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for ...

Narrative Clip

With the advent of social media technology, people have been searching for new ways to share the events of their daily lives -- be it ...

toggle

Most Commented