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Only 40,000 Windows Phone 7 devices sold in US on launch?

updated 05:10 pm EST, Tue November 9, 2010

Microsoft may have sold just 40K WP7 phones in US

Microsoft may have sold just 40,000 Windows Phone 7 devices on its debut in the US. A claim from a market research tracker cited the figure as representing sales across both AT&T and T-Mobile and for all devices. None of the involved companies would confirm numbers to The Street, although a T-Mobile representative said it had "strong interest." The HTC HD7 had at least temporarily sold out at the company's online store.

The details are unconfirmed but corroborate field reports of small or non-existent lines, even at Microsoft's retail stores. Reaching 40,000 represents a significant launch but trails well behind other major device launches and behind regular rates for most rivals. Apple sold about 273,000 iPhones over the course of two days on its June 2007 debut and now sells nearly as many phones per day, albeit worldwide. Google switches on at least 200,000 Android devices per day on a similar scope.

Cote Collaborative founding analyst Michael Cote blamed the low numbers for Microsoft's decision to launch on a Monday. Apple and most Android device makers usually choose the end of the week, usually on Friday or Saturday, when workers can better afford to take time off to queue up. Despite investing large amounts of marketing money, $500 million worldwide, many simply couldn't afford to devote time to the launch, Cote suggested.

He also noted that Microsoft's determinations to rush the launch and have as many devices as possible may have hurt its chances instead of helping. The absence of copy-and-paste text may have led some to hold off. Similarly, with four phones launched at the same time and more enroute by the end of the year, customers may have been indecisive, Cote said. Users in his group's studies liked choice but often wanted simpler choices, such as going with or without a keyboard.

Microsoft has acknowledged that WP7 is effectively starting fresh and that it didn't expect an immediate turnaround, but it hasn't given estimates of how soon it hoped to bounce back and reverse years of declines.

by MacNN Staff



  1. pairof9s

    Joined: Dec 1969


    Well of course...

    Thanks to Microsoft's PSA/Ad campaign, why would anyone want to buy a device as dangerous as a smartphone?!


  1. aristotles

    Joined: Dec 1969


    I love the song choice on the picture.

    "Missed the Boat" is so apt as MSFT seems to have missed the boat on the 21st century smartphone revolution.

  1. Jeronimo2000

    Joined: Dec 1969


    Aristotles beat me to that comment

    I just love the picture. "Missed the boat", how very approriate.

    Comment buried. Show
  1. Joe05

    Joined: Dec 1969


    First day numbers

    Microsoft is in it for the long haul, Windows phone 7 is
    New to the public and it will take some time to grow
    The numbers, 40.0000 day 1 is still a good start.

    I don't recal androids debut generating big demand
    At first either, now it's a beast on Apple's heals.

    Competition is good for everyone.

  1. facebook_Jordan

    Via Facebook

    Joined: Nov 2010


    Win Pho 7

    I am REALLY not surprised about this to be honest. MS is about 2, maybe conservatively 1 year late on the WinMoPho7 - they had the slight update to 6.5 but since hadn't made any other major revisions and more importantly hadn't made any new phones! They really should have at least been making phone compatible with 7 but running 6.5 in the meantime to get things off the ground... but I don't think this OS is going to last very long even with MS pushing as hard as they can. Droid is Solid, so is iOS and even BB OS6 came out before WMP7 - it's just too little too late.

  1. cartoonspin

    Joined: Dec 1969


    Maybe so...

    But the reality is that they would have to have a home run in order to get into the iPhone Android game. Look at Blackberry as it continues to lose market share to the two industry leaders. How is it possible for Windows 7 phone to make it in this heated battle? It would need to be revolutionary instead of evolutionary. For this test, it has failed which means that Microsoft is too late to the party. Technology has moved on and left Microsoft in the dust.

    What you are witnessing is an industry change. Apple and Google have changed with the times and are moving forward.

  1. dpicardi

    Joined: Dec 1969


    hey now...

    that's 39642 more than the Kin!

  1. gor3don

    Joined: Dec 1969



    What are you on?

  1. tonewheel

    Joined: Dec 1969



    And how many shares did Ballmer sell? And when??

    Comment buried. Show
  1. wrenchy

    Joined: Dec 1969


    @ Joe05

    That's a good point. Competition is great as it drives innovation.

    If you're wondering why you have been down voted for good and honest opinion, welcome to the world of arrogant Apple Fans. These iHoles refuse to believe there is anything better than Apple products. The mere thought of which would be heresy in the Church of Jobs. Watch out, the RDF is strong with these ones.

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