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WP7 US launch marked by small lines, none at Microsoft store

updated 12:05 pm EST, Mon November 8, 2010

Windows Phone 7 launch quiet at ATT, Microsoft

The Windows Phone 7 US launch today has been marked by very small lineups. A handful of reports so far have shown lines of a dozen or fewer people at major stores on the West coast, and in some cases stories have emerged. Microsoft has also faced a symbolic loss with one anecdote of the Microsoft Store in Denver having no line at all.

The company had cautioned that WP7 was a restart of its smartphone strategy and didn't expect a breakthrough, but it has also given the OS the most attention it ever has in promotion and launch strategy. Microsoft is believed to be spending $500 million in marketing just for the holidays to try and drive early sales.

Nonetheless, the lineups are a fraction of those for Android and iPhone devices. Lineups for Verizon halo phones like the Droid X ranged into the hundreds in key stores. Apple had some of its longest lines to date for the iPhone 4 and, at flagship stores like 5th Avenue in New York City and London's Regent Street, had lines that persisted for several hours after the doors opened with hundreds or thousands in queues. [images via Epidemike and Leo Laporte]

by MacNN Staff



  1. davlab

    Joined: Dec 1969


    The only thing missing

    from these photos are tumbleweeds rolling across the frame. That would give them a better ghost town atmosphere.

  1. macman050366

    Joined: Dec 1969



    Maybe people are too busy staring at their current phones to realize the store is even open or the product came out. will MS get these phones to people who just stare at their phones and are not aware of what is going on around them?

    Comment buried. Show
  1. testudo

    Joined: Dec 1969


    of course

    This is what it comes to. Apparently the only definition of 'success' is how many people are willing to stand in line to buy something sight unseen.

    Of course, if there were a bunch of people in line, they'd be called sheep for lining up to get a Windows phone.

  1. Flying Meat

    Joined: Dec 1969



    And by that I mean, "really?.."

  1. pairof9s

    Joined: Dec 1969


    To say the least...

    The message of the TV ads is very confusing, equating today's smartphones as distracting to your personal environment but then telling you to buy their new smartphone OS because it's less distracting. Sort of the "lesser of 2 evils" parable, isn't it?!

    Is that really the most important thing Win Phone 7 has to say?!!


    Comment buried. Show
  1. testudo

    Joined: Dec 1969


    Re: LOL

    Except MS wasn't advertising to those people, they were making fun of those people, and advertising to those who also find those types annoying, irritating, and just plain stupid.

  1. climacs

    Joined: Dec 1969


    where's wrenchy and luckyday

    I sure miss them on threads like these

  1. Foe Hammer

    Joined: Dec 1969



    No lines to buy the phone that Baldmer once said they were not making? Not even at those wonderfully original Microsoft stores (all 4 of 'em)?

    Must be a $500 million stealth launch by design.

  1. Foe Hammer

    Joined: Dec 1969


    Actually, davlab ...

    ... tumbleweeds would make the stores in the photos look busier.

  1. B9bot

    Joined: Dec 1969


    I don't think even the crickets were out for this

    I don't think even the crickets came out for this launch.

    Microsoft, TOTAL FAILURE!!!!

    Nobody wants a virus infected, spyware ridden, malware producing phone in green.

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