updated 01:55 pm EST, Mon November 8, 2010
Video lags well behind music, app availability
Apple may be on the verge of making movies officially available in several more European countries, an Italian site claims. Macity notes that the option is, for instance, appearing for some iTunes and Apple TV users in Italy, although only by roundabout means; the option doesn't yet show in the iTunes Store's drop-down menus. A selection of movies is already present, such as Aliens, Avatar and Percy Jackson & the Olympians: The Lightning Thief .
People can currently buy listed movies, but even though the option may display, renting doesn't yet work. Similar situations are said to exist at the Swiss and Spanish iTunes Stores. Apple's international movie distribution has lagged well behind its music and App Store efforts; only a small handful of countries can access films, such as Canada, the UK and the US. The company has not made much money off of video however, and distribution can require complex negotiations with different corporate and government interests.