updated 10:20 am EDT, Fri November 5, 2010
Best Buy cuts PSP Go price days after official cut
Best Buy's pre-Black Friday sale today dropped the price of the PSP Go to just $150. The cut came despite Sony having just dropped the price to $199. At the temporary price, the consoles are less expensive than the $170 basic model.
The sale is temporary and ends on Saturday but represents an unusually steep discount for a product that had just received a price cut. Sales at this period are partly planned to draw customers into the store and make profits but also to clear out excess inventory.
Sony doesn't necessarily have any influence over Best Buy pricing, but it has readily acknowledged the PSP Go hasn't been selling well and has tried to recast it as an experiment in Internet-only game sales. When it first launched the PSP Go just a year ago, it had positioned the Go as a "premium" design and charged $250, a factor widely thought to have led to poor sales.
The iPod touch and iPhone are both known to have had a significant impact on the PSP since third-party games were allowed on to Apple's platform and likely contributed to both the Sony and Best Buy cuts. Sony has gradually become more publicly conscious of Apple's effect and has gone so far as to target Apple with ads claiming iOS games lack depth. The strategy is in part buying time for the PlayStation phone.
Besides the PSP Go, Best Buy's sale has a slew of other devices at less unexpected discounts. HTC's Droid Incredible for Verizon has had its contract price dropped in half, to $100; Samsung's BDC-5500 Blu-ray player has dropped from $180 to $120; and all iPod or other MP3 player audio docks save for Bose and Monster get a 20 percent discount.
All of the other sales also end on November 6.