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Apple iPad has 95.5 percent of tablet market

updated 08:45 am EDT, Tue November 2, 2010

Strategy Analytics gives iPad 95pc of tablet share

The iPad has almost all of the entire world market share for tablets, according to a new study from Strategy Analytics. Apple accounted for 95.5 percent of the 4.4 million tablets sold in the summer. Android in spite of high publicity marked just 2.3 percent, while Windows and other platforms made up the rest.

The rapid rise was credited to both technical and marketing reasons. Apple had used its "famous brand, an extensive retail presence and user-friendly design" to not only create an appealing device but get it in front of customers much more effectively, analyst Neil Mawston said. Getting such a strong early lead meant that other platforms had a major barrier to overcome.

Researchers expected the Samsung Galaxy Tab and a handful of other Android tablets to increase their share in the fall, but there was no indication it would have a significant effect.

Most other platforms, including the BlackBerry PlayBook, MeeGo tablets like the expected Nokia Z500 and HP's PalmPad aren't expected to become factors in the market until early 2011 or later, potentially giving Apple an opportunity to extend its lead over the holidays.

by MacNN Staff



  1. kdogg73

    Joined: Dec 1969


    There is... for improvement. We want 110% of the market, dang it.

  1. pairof9s

    Joined: Dec 1969


    Smoke & mirrors of stats

    The irony of this relatively meaningless stat (even to Apple whose more concerned w/ revenue & profit any company should) is that in 6-12 months, some company or tablet OS will boast of it's 65% growth rate to Apple's 12%...simply because it went from 100 units to 165 units sold.


  1. iphonerulez

    Joined: Dec 1969


    This article will be followed up by analysts'

    conclusion that in 2012, Android will have 95.5% tablet market share and Apple will have just 5% due to all the Android tablets that will be flooding the market. I'm sure this is what will be said. The analysts are absolutely certain that the tablet market will be exactly like the smartphone market for Android. It's already being claimed that every Android tablet will have more features and cost a lot less than anything Apple can do with the iPad. It's really amazing the leap of faith analysts have.

    It would be really sweet if Apple could hold on to at least 90% tablet market share for a year or so. It would have Steve Ballmer tearing the skin off his head since he doesn't have any hair to pull. I hope Steve is right about consumers not taking an interest in 7" tablets. He sure seemed confident and I tend to agree that average consumers prefer larger screens in almost everything. I think that most magazine and newspaper publications would be geared for a larger than 7" screen.

  1. Jonathan-Tanya

    Joined: Dec 1969


    You mean that...

    You mean Android Tablets and Blackberry Tablets won't be a factor until they are released?

    WOW, thanks for that analysis, I didn't realize they'd have to release products in order to be effective, and I guess the companies involved didn't either....thank goodness you told us.

    Now I guess Google's next step will be to have a Tablet ready Os, lets call it Android 3.0 - just as a placeholder, you know.

    And Blackberry's announced Playbook, I guess they will have to release it and allow people to buy it.

    While Samsung and Archos, and smaller players like Cruz Micro, Augentech will release some tablets before Christmas, of course they aren't going to make a huge impact, on the marketplace.

    2011 will be the year of increased competition in the tablet space. We are only going to get the first hints of that competition in late November, but it has no time to build up momentum before Christmas. - Don't get me wrong, Samsung better hope to be sold out of that Galaxy Tab, mostly having the market to themselves, and if they don't - they should consider it a failure of their pricing and sales strategy, and make adjustments accordingly.

  1. mytdave

    Joined: Dec 1969


    well duh

    I think it's really a useless number at this point. What other tablets? Oh, you mean the ones that aren't shipping yet? So what is the iPad being compared to, old Windoze laptop/tablet hybrids? Cause you know there are so many Android tablets in the stores... oh, wait, I have not seen a single one in any store I've been to lately...

    Anyway, let's hope that Apple has their next move planned for early 2011 when there will be actual competition, so they can be ready to address issues like the lack of a camera. The "95%" number won't last for long next year. Competitors will sell plenty of tablets, because a lot of people aren't that concerned about quality or screen size if they can save a buck... which makes me wonder where the Galaxy Tab is going to fit in...

  1. ctt61

    Joined: Dec 1969


    Tablet numbers

    we have so many neg comments son this board, some are valid but most are ridiculous.
    I remember that is not so long ago when apple announced this ipad.
    the press and analysts and a lot of people did not think that this is up to their standard of so call netbook.
    people complaint of not having flash, no camera, no sd slot.
    complaint about ATT ( I bet if ipad or iphone hook up with Verizon people still complaint how come it does not go to sprint or other network because those are better) .........and the list go on.
    I guess any android or any os can flood the markets place with devices with real low price (does not translate to good device just a number) that by itselft will take more percent of tablet market.
    if this the reason, then some of persons in this board need to switch to pc side because you can only find many cheaper devices.
    just my 2 cents

  1. lamewing

    Joined: Dec 1969



    I think the first thing that needs to be determined is what constitutes a tablet computer. Are we only talking mobile, slate devices or are we talking slate tablet PC, as well as convertible (like the Lenovo/HP/Fujitsu models) tablet PCs.

    If those numbers are taken into account I think the numbers would be significantly different.

  1. testudo

    Joined: Dec 1969



    No place left for Apple to go but down! Start the "iPad is failing!" analysis soon!

  1. testudo

    Joined: Dec 1969


    Useless numbers

    And exactly who decides what is a 'tablet' computer? Why is the iPod touch NOT considered a tablet? Do they define that a tablet needs a specific size, type, feature, capability, etc, to make it a tablet and to exclude other like devices from being a tablet?

  1. testudo

    Joined: Dec 1969



    Hold on. Shouldn't there be the complaint that these numbers only talk about quarterly sales and don't include previous owners? Because that seems to be the biggest concern of posters when some analysis says Android tops the iPhone in some other share study.

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