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Chinese Apple sales could triple in two years, says analyst

updated 12:05 pm EDT, Tue November 2, 2010

Store reach, public wealth key factors

Apple could potentially triple the revenue it takes in from China during the next two years, a new Morgan Stanley report suggests. Analysts Katy Huberty and Mathew Schneider argue that the company could reap over $9 billion from China in FY2012, as compared to $2.9 billion in FY2010. Growth in Asia is in fact expected to outdo other regions, compensating for any dips in the US and Europe.

Two factors are thought to be essential to extracting revenue from China. The first is continued growth of Apple's sales network in the country, which so far includes only four retail stores, but also iPhone distribution through China Unicom and the recently-launched Chinese online store. Morgan Stanley's view also assumes a continued growth in the number of affluent Chinese; while most people in the country are poor, the middle class has been on the rise in recent years.

"We continue to believe investors under-appreciate Apple's growth prospects in China," the analysts write. A "brand preference for Apple products among higher-income China consumers" is said to exist. The region has long been swamped with imitation Apple hardware however, often available for much less than the authentic products.

by MacNN Staff




  1. testudo

    Joined: Dec 1969



    It could quadruple! Or just double. Or tank due to the upcoming Chinese-American war. Man, so many possibilities.

  1. wrenchy

    Joined: Dec 1969


    Oh just wait

    for all the viruses and malware to hit the iOS/OSX ecosystem.

    The new Apple slogan: "We're no better than Windows, just more expensive"

  1. iphonerulez

    Joined: Dec 1969


    Don't bring me down, dude... Please, no wars...

    I want to keep riding that Apple high. I hope all the wealthy Chinese buy iPhones and iPads.

    I loves to hear that word po-tent-chi-al. I'm anticipating an Apple $30 billion quarter as I type.

  1. coffeetime

    Joined: Dec 1969


    World Domination

    Apple is getting close to world domination. All Steve Jobs needs to do next is to flip the switch and all iPhones in this planet will transform into bad-a-s-s mini-bots.

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